Conference Agenda

Alex Dao

Global Head of Agency Development Snap

RONALD MCDONALD HOUSE CHARITIES: HACKATHON FOR GOOD

We’ll be kicking off the 2025 ANA Creator Marketing Conference with a hackathon-style group activity, led by Snap’s School for Marketers, that engages our 300+ attendees in a creative brainstorm around how Ronald McDonald House Charities can better leverage creators and social media to increase their impact. Ronald McDonald House Charities offers critical housing and supports to children battling severe illnesses and their families. Join together with fellow Conference attendees in a hackathon for good, helping the nonprofit’s marketing team expand their impact and the families they serve.  

Brenda Escoto Carden

Marketing and Community Engagement Manager Ronald McDonald House Charities of Southern California

HOW PEPSICO LEANS INTO CULTURE WITH CREATORS

Gen Z is no longer just looking for a refreshing drink; they’re seeking brands that align with their values and identities. Last year, PepsiCo launched Starry, a new soda that put Pepsi at the center of culture on social media. In this session, you’ll learn how PepsiCo flooded TikTok and Instagram For You pages with diverse and authentic content. Christina Westley, Head of Influencer Marketing, PepsiCo, and Jennifer Quigley-Jones, CEO, Digital Voices will provide insights into their strategy to partner with creators across multiple verticals to drive Gen Z brand love. 

Christina Westley

Head of Influencer Marketing PepsiCo

FROM SOCIAL TO SWIPES: HOW TINDER DRIVES BUZZ WITH CREATOR MARKETING

A new relationship starts every three seconds, thanks to Tinder. Learn how the brand has innovated to ride the waves of culture through social & influencer. Join Stephanie Danzi the brand’s SVP of Marketing and Evan Horowitz, Co-Founder and CEO of Movers+Shakers, the brand’s social media and culture agency of record, as they share the strategies that led to wins like a Montana Boyz partnership where one video alone received 4.8M views and a gifted purse that led to an unpaid video with 1.6M views. Learn how partnering with creators can drive brand love (pun intended) and sales. 

Stephanie Danzi

Senior Vice President of Global Marketing Tinder

CREATOR-INFLUENCED SHOPPING: SHAPING THE FUTURE OF SOCIAL COMMERCE

As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. Join this in-depth look into how at how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease. From building awareness to driving purchase decisions, discover how creators are transforming the retail landscape on social and learn key strategies for integrating creator-powered commerce in today’s rapidly evolving digital marketplace.

Jasmine Enberg

VP & Principal Analyst, Social Media & Creator Economy EMARKETER

HOW HILTON CREATES BREAKTHROUGH INFLUENCER PARTNERSHIPS ROOTED IN FAN PASSIONS

In this session, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton. From award-winning campaigns with the original influencer, Paris Hilton, to infiltrating the Formula 1 community at some of the world’s biggest races, hear how the Hilton team has established a keen point of view on producing highly relevant influencer moments.  Learn how Hilton approaches balancing creative direction with key messaging and why it’s important to treat influencers as genuine partners. And leave with an understanding of how to identify, evaluate and activate the perfect influencer partners for meaningful engagement.

Britt Farrar

Senior Director of Social, Creator & Communities Hilton Hotels & Resorts

IN-HOUSE INFLUENCE: BUILDING A CREATOR PROGRAM THAT DELIVERS BEYOND LIKES

Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows. This session will dive into the operational playbook for structuring influencer initiatives that serve multiple distinct brands. In addition, it will cover how to catch vanity metrics and make sure your campaigns drive real, authentic engagement.

Jamie Lewis

Senior Vice President, Digital Strategy The Wonderful Company

NERDWALLET TAKES THE FIELD

In 2024, NerdWallet made a bold entry into the world of NIL partnerships by crafting innovative collaborations that blended financial literacy with sports culture.  Get an inside look at how NerdWallet is disrupting personal finance advice through creator-powered campaigns that empower consumers to make smarter financial decisions. Using humor and relatable scenarios, hear how finance brands can navigate the hurdles of tapping creators in a highly-regulated industry and bridge the gap between financial literacy and cultural relevance. Learn how by leveraging smarter contracts, educational content, and exclusive product drops, NerdWallet is successfully extending its influence beyond traditional finance.

Alison McCoy

Vice President, Brand Marketing NerdWallet

OPENING REMARKS

LaToya Shambo

CEO and Founder Black Girl Digital

FUELING GREATNESS: HOW DANONE’S NOURISH YOUR HUSTLE CAMPAIGN CHAMPIONED WORLD-CLASS FEMALE ATHLETES

Discover how Danone leveraged the energy of the Summer Olympics and the rise of women’s sports to spotlight the link between nutrition, strength and resilience. Featuring star Olympic athletes Sha'Carri Richardson, Jordan Chiles and Kristie Mewis, Danone’s campaign celebrated their personal victories and challenges through bold, authentic storytelling. Dive into how the brand built deep connections with fans, amplified its commitment to nourishing excellence and inspired the next generation of female athletes across digital platforms and beyond.

Victoria Badiola

Vice President of Greek & Functional Nutrition Danone

SOLD OUT: HOW A B2B INFLUENCER BRAND TRIP DROVE UNPRECEDENTED DEMAND

With 14 new product launches in a year, B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. And, they had a small budget and crowded market to make noise in. Learn how the IDEAL marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around these new product launches. Not only did the social virality and brand reputation gains blow their goals out of the water, but two of the 14 products sold out in weeks after launching. This session will offer insight into how influencers can be just as effective in B2B marketing as in B2C marketing and offer actions that any brand can take, even on a low budget.  

Mikaela Maloney

Media & PR Manager Ideal Industries

WINNING GAME PLAN: HOW HELLMANN’S TAPPED FOOTBALL CULTURE TO REACH UNEXPECTED CONSUMERS

Hellmann’s used the power of partnership and influence to reach new and unexpected audiences, getting people to think – and talk – about mayonnaise as more than a condiment. The iconic brand created a one-of-a-kind program that became a key pillar in Hellmann’s larger football strategy, harnessing multiple viral moments that helped build and sustain momentum heading into football season. In this session, you’ll get an inside look into the way Hellmann’s inserted themselves into culture and drove conversations by tapping into sports and the tropes of the industry. 

Jena Sussman

Head of PR and Influencer Engagement Unilever

DRIVING CULTURAL CONVERSATIONS: HOW EXPERIAN LEVERAGES INFLUENCERS TO AMPLIFY AWARENESS

Hear how Experian is harnessing the power of influencer marketing to connect with diverse audiences and build meaningful engagement around cultural moments. In this session, learn how Experian crafts campaigns that resonate, selecting influencers who align authentically with key events and use their platforms to elevate brand awareness. Discover the strategies that drive impactful storytelling, foster trust, and create lasting impressions in today’s cultural first digital world. 

Steve Hartmann

Head of Integrated Marketing & Media Experian

USING MUSIC TO TAP INTO CULTURE: HOW HONDA IS STRIKING THE RIGHT CHORD WITH GEN Z CONSUMERS

Honda consistently demonstrates its commitment to emerging musicians via its music platform, Honda Stage, which has helped the brand better connect with Gen Z’s diverse, discerning, and culturally-savvy consumers. But last year, Honda took things even further and delivered their most diverse, cross-cultural roster in the history of the program, featuring trendsetters and tastemakers across genres from reggaeton to R&B. Hear how they did all this while also creating an emotional connection between the auto brand and younger first-time buyers and achieving their most successful outcomes to-date.

Megan Chan Amic

Head of Media Honda

PERFECT MATCH: HOW TO PICK CREATORS THAT BREAK THROUGH

In today’s creator landscape, selecting the right talent is crucial to building campaigns that truly resonate. Mattel will share their tested strategies for identifying creators who align with brand values, engage target audiences, and bring campaigns to life. Learn how the team evaluates creators for authenticity, audience fit, and cultural relevance while implementing robust vetting processes to mitigate potential risks. This session will provide actionable insights to help you build impactful creator partnerships that drive results and safeguard against brand risk and backlash.

Lilly Briger London

Director, Creator Marketing Mattel