The Field Is Expanding Fast for B2B Sponsorships | ANA

The Field Is Expanding Fast for B2B Sponsorships

A growing number of B2B marketers are hitching their brand to marquee sports events and influencers

Eager to align their ad dollars into more mainstream programming, a growing number of B2B companies are boosting their marketing spending on sponsorships for popular sports events as well as influencers with niche yet loyal audiences online.