2025 ANA In-House Agency Conference
June 11-13, 2025 | Nashville, Tenn. and Virtual
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Case Studies
In-House Excellence Awards
BNY Mellon’s Dynamic Rebrand
As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
In-House Excellence Awards
Caterpillar Launched Storytelling Campaign for Its Employees
Elevating engagement, driving confidence, and building brand awareness of Caterpillar employment opportunities were the three goals that went into developing a campaign focused on authentic storytelling around the priority Employee Value Proposition pillars.
In-House Excellence Awards
How This Food Brand Leveraged Gaming
Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.
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Industry Insights
Leading Edge
Better Together: Relationship Advice From an External Agency
Knowledge Partners
Knowledge Partners
Building the In-House Marketing Team of the Future
Blum Consulting’s Andrea Ruskin shares how brands can realize the full potential of their in-house agencies.
Knowledge Partners
Quantifying the Value of the In-House Agency
Blum Consulting shares insights quantifying the value of in-house agencies.
Money Slides
Research Studies
Research Reports
ANA In-House Agency Fact Book — 2025
The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
Research Reports
ANA In-House Agency Fact Book — 2024
The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
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