2025 ANA In-House Agency Conference
June 11-13, 2025 | Nashville, Tenn. and Virtual
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Case Studies
In-House Excellence Awards
BNY Mellon’s Dynamic Rebrand
As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.
In-House Excellence Awards
Caterpillar Launched Storytelling Campaign for Its Employees
Elevating engagement, driving confidence, and building brand awareness of Caterpillar employment opportunities were the three goals that went into developing a campaign focused on authentic storytelling around the priority Employee Value Proposition pillars.
In-House Excellence Awards
How This Food Brand Leveraged Gaming
Drawing inspiration from the perfectly crisp and craveable texture of its own egg-roll wrappers, Pagoda Snacks created a customized “Crispy Mode” challenge for gamers that appears much like a deep-fried meme. Players who mastered “Crispy Mode” were rewarded with a chance to win a trip to the PGL CS2 Major 2024.
Event Videos
Industry Insights
Leading Edge
Better Together: Relationship Advice From an External Agency
Knowledge Partners
Knowledge Partners
Quantifying the Value of the In-House Agency
Blum Consulting shares insights quantifying the value of in-house agencies.
Knowledge Partners
Trends in Agency Ecosystems
R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.
Money Slides
Research Studies
Research Reports
ANA In-House Agency Fact Book — 2024
The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
Research Reports
The Continued Rise of the In-House Agency: 2023 Edition
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.
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