WELCOME REMARKS

Warren Marenco Chase

Vice President, Managing Director, Copper Giants In-House Agency Liberty Mutual Insurance

NAVIGATING AI’S IMPACT ON THE SEARCH CHANNEL

Within Wells Fargo’s Paid Media Center of Excellence, search continues to be a significant channel for brand awareness and consumer engagement. To keep pace with changing consumer behaviors around search, Elizabeth Avery and her team are leaning into AI. Here, Elizabeth will offer key learnings and advice on how in-house teams can approach AI for search while also providing examples of AI use cases that demonstrate AI’s incredible potential as well as its key challenges. 

Elizabeth Avery

Vice President, Marketing Services Team Wells Fargo

THE POWER OF REFILLING YOUR CUP: GETTING THE BEST, NOT THE MOST, FROM YOUR IN-HOUSE CREATIVE TEAM

A typical challenge of in-house agencies is the desire to provide full-service capabilities to their companies without the bandwidth to support everyone’s marketing needs equally. At Window Seat, Delta Airlines’ award-winning in-house agency, creative quality takes priority over deliverable quantity. Hear from Window Seat’s leader, Maya Dukes, on this refreshing workflow strategy. 

Maya Dukes

Managing Director Global Brand Strategy, Creative & Social Media Delta Air Lines

FINDING CREATIVE INSPIRATION IN CORPORATE AMERICA

Emily Koehler

Creative Director Fortune Brands Innovations

GIVING IN-HOUSE AGENCIES THE KEYS TO B2B EXPERIENCES

The annual Molson Coors Distributor Convention is the biggest opportunity to build belief and momentum with Molson Coors’ Distributor partners. Volt Studio, Molson Coor’s in-house agency, was trusted to become the lead agency to execute their company’s most important event of 2024, and they delivered. Here, Volt Studio’s leaders remind us of two important truths: 1) there is creativity and innovation to be found in B2B campaigns, and 2) in-house agencies have the potential to be strategic centers of excellence for the marketing organization. 

Josh Wexelbaum

Senior Director of Creative Services Molson Coors

SESSION 5

CLOSING REMARKS

Warren Marenco Chase

Vice President, Managing Director, Copper Giants In-House Agency Liberty Mutual Insurance

ROUNDTABLE DISCUSSIONS

We are offering six themed and facilitated breakfast discussions. Topics will be announced in the coming weeks.

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic starting at 7:30am. These will be informal discussions that allow attendees to network with each other to start the day. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you would like to attend. You do not need to register or reserve a seat at your desired table in advance of breakfast.

OPENING REMARKS

WELCOME REMARKS

Warren Marenco Chase

Vice President, Managing Director, Copper Giants In-House Agency Liberty Mutual Insurance

USING AI TO DRIVE EFFICIENCY AND EFFECTIVENESS

As CMO of Newell Brands, Melanie Huet is a big believer in AI and the role it can play within the company’s 150-person in-house agency, which has launched over 100 different AI use cases. An initial focus was around data, going beyond manual systems to transform consumer and business insights into actionable strategies on a global basis. Other uses include AI-driven brainstorming within the claims process and concurrent packaging testing and expediating speed to market within product development. AI has been a game changer for Newell Brands. 

Melanie Huet

Chief Marketing Officer Newell Brands

THE BEST IN SHOW PARTNERSHIP BETWEEN BAYER AND ENERGY BBDO: CLARITIN DIVERSITREE

2024 Best in Show winner at the ANA In-House Excellence Awards, Claritin Diversitree, showcased Claritin’s commitment to sustainability by creating a world with less pollen by planting more female trees. The bold marketing strategy behind the project was a close partnership between Bayer’s in-house media team and the creative minds at Energy BBDO. Together, they demonstrated the impact in-house agencies can have with external partners, and how in-house media is transforming the way brands engage with their audiences. 

Ryan Gang

Head of Social & Search Ad Buying, Consumer Health Bayer

FIRE STARTER PRESENTATION, PRESENTED BY SystemOne

UPGRADING YOUR IN-HOUSE AGENCY: TAKING YOUR TEAM FROM STARTUP TO STANDOUT

With over 80 percent of ANA member companies taking advantage of in-housing, the story is no longer about the beginning stages of building an internal team. Now, the focus is on updating and upgrading to maximize the in-house team’s potential. At Progressive Insurance, in-house agency ninety6 has scaled their operations to manage more than $1 billion of media spend completely in-house. Learn how ninety6’s leader, Matt Dillon, has led this transformation. 

Matt Dillon

Business Leader Creative Development Progressive

MASTERING CHANGE MANAGEMENT TO OPEN MORE ROOM FOR IN-HOUSE CREATIVITY

At Airbnb, Hoon Kim optimizes workflows at scale to let creatives do what they do best and not be bogged down by process. With optimization comes change management, the ability to continuously improve systems without disrupting the work. From Hoon’s experience, learn how to navigate your in-house agency around internal and external changes, as well as the significant transformations that come with AI.

Hoon Kim

Content Production Lead, Marketing and Creative Operations Airbnb

SESSION 10

Jamily Knight

Head of Creative Chewy

THE GOLD IS IN THE BUILDING: EVOLVING THE EDWARD JONES AGENCY, BRICK BY BRICK

In three years, the EJ Agency went from doing mostly design and production work to attaining AOR status. How did they build out their capabilities and build up their reputation? Maeve Dohogne, ECD and the ANA’s inaugural In-House Leader of the Year (2024), helped lead the change. She shares how focusing on high-impact creative work and staying true to defined core values have helped EJA grow as a team, generate demand, and foster a culture of collaboration and generosity. Get a behind-the-scenes take on a couple of key successes, what they’ve learned along the way, and the “gold bricks” EJ Agency is putting in place next. 

Maeve Dohgne

Executive Creative Director Edward Jones

MOVING AT THE SPEED OF CULTURE WITH AN IN-HOUSE SOCIAL CONTENT ENGINE

The magic of in-house agencies is their ability to bust silos and produce results-driven work at a rapid pace. Keurig Dr Pepper’s in-house agency, Liquid Sunshine, is a best-in-class example to follow. Kristine Kobe’s team has developed an internal content studio to support a social content engine that keeps their brands firmly entrenched in the cultural zeitgeist. Learn about Liquid Sunshine’s content strategy and philosophies on bringing your brand closer to the conversation. 

Kristine Kobe

Vice President of Marketing, Liquid Sunshine Keurig Dr Pepper

FIND YOUR NORTH STAR: LESSONS ON PURPOSE PERFORMANCE AND ADAPTING TO CHANGE

Scott McAllister

Founder & CEO MCA Executive Services

SESSION 14

CLOSING REMARKS

Warren Marenco Chase

Vice President, Managing Director, Copper Giants In-House Agency Liberty Mutual Insurance

ANA IN-HOUSE EXCELLENCE AWARDS RECEPTION

Enjoy the opportunity to catch up with friends and colleagues in-person. This reception kicks off an evening of celebrating the incredible creativity and innovation of in-house marketing teams. No one knows your brand better than those in-house. 

ANA IN-HOUSE EXCELLENCE AWARDS GALA

Category grand prize winners will be announced across 22 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year. The event culminates with the In-House Leader of the Year, In-House Agency of the Year, and Best in Show award announcements, honoring the best in-house work of 2024 as selected by the ANA In-House Excellence Awards Grand Jury.

Join us for an evening of dinner, drinks, and to celebrate individuals and organizations that have achieved outstanding success!

ROUNDTABLE DISCUSSIONS

We are offering six themed and facilitated breakfast discussions. Topics will be announced in the coming weeks.

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic starting at 7:30am. These will be informal discussions that allow attendees to network with each other to start the day. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you would like to attend. You do not need to register or reserve a seat at your desired table in advance of breakfast.

WELCOME REMARKS

Warren Marenco Chase

Vice President, Managing Director, Copper Giants In-House Agency Liberty Mutual Insurance

SESSION 15

Islam ElDessouky

Global Vice President Creative Strategy and Content Coca-Cola

THE EXTERNAL AGENCY SKILLS THAT WORK IN-HOUSE & NEW SKILLS REQUIRED

Jonah Bloom has had a diverse career. He was editor of Advertising Age for eight years and followed that up with a stint at creative agency Kirshenbaum Senecal Bond, where he was a member of the leadership team. Now, he leads consumer marketing at Asurion, the world’s leading tech care company. The in-house team there has 60+ people and is responsible for brand strategy, creative, web design and content, SEO, paid media, social media and PR. In this session, Jonah will share perspective on the skills that are valuable and transferable from the external agency world to in-house and the new skills required to maximize success. 

Jonah Bloom

Vice President Consumer Marketing, Chief Creative Officer Asurion

SESSION 17

Esteban Cardona Jimenez

Creative Director Coinbase

SESSION 18

INSIGHTS FROM THE CONVERSATION BOARD

The In-House Agency Conference will conclude by reviewing posts made to the Conversation Boards stationed around the conference floor. If you post an in-house challenge and/or question to the board, our panel of experts will take this time to offer their advice. 

CLOSING REMARKS

Warren Marenco Chase

Vice President, Managing Director, Cooper Giants In-House Agency Liberty Mutual Insurance