The Continuing Education of In-House Agencies | ANA

The Continuing Education of In-House Agencies

Demand is growing for training in-house staffers about online analytics, content marketing, and influencer marketing

As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.