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ANA Magazine
Partner Content
The Transformative Role of the Creative Brief in Agency Spend Management
ASK Answers
Case Studies
In-House Excellence Awards
How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser
St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.
B2 Awards
LinkedIn: Where Gamers Live?
To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
B2 Awards
Democratizing Account-Based Marketing
SAP wanted an effective and efficient way to bring account-based marketing to as many clients and prospects as possible. With the help of MomentumABM, it created an account-ready sales and marketing asset delivery platform.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Bruno Gralpois explores how marketing procurement is evolving from a cost-focused function to a strategic value creator, emphasizing the importance of agency partnerships, AI integration, and innovative compensation models.
Knowledge Partners
What to Include in Your MMM Request for Proposal
A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.
Money Slides
