2025 ANA Advertising Financial Management Conference
Presented by Decideware
April 27-April 30, 2025 | Carlsbad, Calif. and Virtual
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Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.
ANA Magazine
Trends and Technology
The Continuing Education of In-House Agencies
ASK Answers
Case Studies
In-House Excellence Awards
How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser
St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.
B2 Awards
LinkedIn: Where Gamers Live?
To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
B2 Awards
Democratizing Account-Based Marketing
SAP wanted an effective and efficient way to bring account-based marketing to as many clients and prospects as possible. With the help of MomentumABM, it created an account-ready sales and marketing asset delivery platform.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
A CMO’s Agency Wake-Up Call
This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.
Knowledge Partners
Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations
Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
Money Slides
