Decideware: Preparing Marketing Procurement for AI | ANA

PARTNER CONTRIBUTION

Preparing Marketing Procurement for AI

Artificial intelligence will rapidly accelerate the role of marketing procurement — here's how

In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.