How Extended Payment Terms May Affect Agency Relations
A recent report urges agencies to push back on clients' increasingly frequent requests to extend payment terms
Saying that they face a seemingly endless threat of a recession along with financial pressures from upper management, client-side marketers continue to ask for extended payment terms, putting the squeeze on creative services firms. But agencies are pushing back, as the 4A's insist on in a recent report that agencies only accept 30-day payment terms.
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