Course Descriptions
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Creative Fission for Marketers (Half Day)
Half Day In PersonIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Fission for Marketers (Virtual)
Half-day VirtualIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Production: What Marketers Need to Know (Virtual Open Enrollment)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Production: What Marketers Need to Know (Virtual)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Thinking for Ad, Media, & Digital Agencies (Virtual)
Half-day VirtualIn this workshop, you’ll learn how the creative process works and how to better inspire and support the Creative team, even if you're not part of that department. By understanding how ideas are developed, you can improve collaboration, reduce frustration, and ultimately help produce higher-quality work that satisfies clients.
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Critical Thinking for Marketing Success (Half Day)
Half Day In PersonCritical Thinking for Marketing Success is a half-day course that enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Critical Thinking for Marketing Success (Virtual Open Enrollment)
Half-day VirtualThis half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Critical Thinking for Marketing Success (Virtual)
Half-day VirtualThis half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Defining a Brand Point of View That Connects with Consumers (101) (Virtual Open Enrollment)
Half-day VirtualWe will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity by defining your brand point of view (POV).
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Defining a Brand Point of View That Connects with Consumers (Virtual)
Half-day VirtualWe will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity by defining your brand point of view (POV).
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Delivering Multi-country Marketing Campaigns that Work (Full Day)
Full Day In PersonThis half day workshop teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.
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Developing a Brand Portfolio and Architecture Strategy (Full Day)
Full Day In PersonThis workshop will help you determine your brand portfolio as well as your architecture strategy. You will first learn how to establish a long-term strategy that utilizes brand assets and optimizes internal resources to maximize impact. Then, you will learn how to organize and use different types of brands and brand elements. Finally, how to effectively migrate your current brand portfolio, and how to express it in a cohesive and relevant way.
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Developing a Brand Portfolio Strategy (Half Day)
Half Day In PersonThis workshop will help you determine your brand portfolio strategy. You will learn how to establish a long-term strategy for utilizing brand assets in a way that optimizes internal resources and maximizes impact on your chosen markets.
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Developing Actionable Customer Insights for Effective Brand Management (101) (Half Day)
Half Day In PersonThis workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.
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Developing Actionable Customer Insights for Effective Brand Management (101) (Virtual)
Half-day VirtualThis workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.
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Developing Actionable Customer Insights for Effective Brand Management (Virtual Open Enrollment)
Half-day VirtualThis workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.
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Developing an Effective Multicultural Marketing Strategy (Half Day)
Half Day In PersonIn this workshop, participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Developing an Effective Multicultural Marketing Strategy (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Developing an Effective Multicultural Marketing Strategy (Virtual)
Half-day VirtualThis workshop will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Digital Analytics Strategy: A Primer for Digital Marketers (101) (Virtual)
Half-day VirtualThis training will equip you with the tools to unpack digital analytics to improve your business insights. You will learn how to identify core business and marketing objectives to enable a better understanding of what and where to measure, as well as explore the essentials of utilizing online analytics platforms to improve business performance.
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