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Course Descriptions

  • Defining a Brand Point of View That Connects with Consumers (Virtual)

     Half-day Virtual  

    We will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity by defining your brand point of view (POV).

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  • Delivering Multi-country Marketing Campaigns that Work (Full Day)

     Full Day In Person  

    This half day workshop teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

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  • Developing a Brand Portfolio and Architecture Strategy (Full Day)

     Full Day In Person  

    This workshop will help you determine your brand portfolio as well as your architecture strategy. You will first learn how to establish a long-term strategy that utilizes brand assets and optimizes internal resources to maximize impact. Then, you will learn how to organize and use different types of brands and brand elements. Finally, how to effectively migrate your current brand portfolio, and how to express it in a cohesive and relevant way.

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  • Developing a Brand Portfolio Strategy (Half Day)

     Half Day In Person  

    This workshop will help you determine your brand portfolio strategy. You will learn how to establish a long-term strategy for utilizing brand assets in a way that optimizes internal resources and maximizes impact on your chosen markets.

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  • Developing Actionable Customer Insights for Effective Brand Management (101) (Half Day)

     Half Day In Person  

    This workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.

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  • Developing Actionable Customer Insights for Effective Brand Management (101) (Virtual)

     Half-day Virtual  

    This workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.

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  • Developing Actionable Customer Insights for Effective Brand Management (Virtual Open Enrollment)

     Half-day Virtual  

    This workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.

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  • Developing an Effective Multicultural Marketing Strategy (Half Day)

     Half Day In Person  

    In this workshop, participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

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  • Developing an Effective Multicultural Marketing Strategy (Virtual Open Enrollment)

     Half-day Virtual  

    In this virtual workshop, participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

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  • Developing an Effective Multicultural Marketing Strategy (Virtual)

     Half-day Virtual  

    This workshop will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

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  • Digital Analytics Strategy: A Primer for Digital Marketers (101) (Virtual)

     Half-day Virtual  

    This training will equip you with the tools to unpack digital analytics to improve your business insights. You will learn how to identify core business and marketing objectives to enable a better understanding of what and where to measure, as well as explore the essentials of utilizing online analytics platforms to improve business performance.

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  • Digital Analytics Strategy: A Primer for Marketers (101) (Half Day)

     Half Day In Person  

    This training will equip you with the tools to unpack digital analytics to improve your business insights. You will learn how to identify core business and marketing objectives to enable a better understanding of what and where to measure, as well as explore the essentials of utilizing online analytics platforms to improve business performance.

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  • Digital Marketing Analytics Mastery Program

     Multi-day In Person  

    The ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

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  • Digital Marketing Institute (Two Day Open Enrollment)

     Multi-day In Person  

    In this course, you’ll learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

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  • Digital Metrics that Matter (Half Day)

     Half Day In Person  

    The goal of this workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

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  • Digital Metrics that Matter (Virtual Open Enrollment)

     Half-day Virtual  

    The goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

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  • Digital Metrics that Matter (Virtual)

     Half-day Virtual  

    The goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

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  • Direct Marketing (Half Day)

     Half Day In Person  

    This workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

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  • Direct Marketing (Virtual Open Enrollment)

     Half-day Virtual  

    This workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

    view

  • Direct Marketing (Virtual)

     Half-day Virtual  

    This workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

    view

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