Course Descriptions
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End-to-End Digital Marketing (Half Day)
Half Day In PersonJoin us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.
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End-to-End Digital: Crafting the Customer Journey (Virtual)
Half-day VirtualThis virtual workshop will help you understand the approach to mapping all the moving parts of traditional and digital marketing into a unified customer journey.
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Enhancing Time Management & Productivity Skills for Remote Teams (Virtual)
Half-day VirtualTo help modern marketers thrive in a virtual work environment, this engaging and highly interactive virtual workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader.
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Enhancing Time Management & Productivity Skills for Remote Teams: Tools for Team Leaders (Virtual Open Enrollment)
Half-day VirtualThis workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).
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Enhancing Time Management & Productivity Skills for Remote Teams: Tools for Team Leaders (Virtual)
Half-day VirtualThis workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).
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Enhancing Wellbeing and Productivity in the Workplace (401) (Half Day)
Half Day In PersonIn this workshop, you will begin to understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.
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Enhancing Wellbeing and Productivity in the Workplace (401) (Virtual)
Half-day VirtualIn this workshop, you will begin to understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.
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ESG Communication for Marketers (Virtual)
Half-day VirtualIn this interactive virtual workshop, you will explore the foundations of ESG reporting and learn about the growing importance of sustainability communication.
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Effective Agency Management (Full Day)
Full Day In PersonAs a participant of this workshop, you will walk away with tangible ideas, best practices and tools to inspire your agency to do their best work… and ultimately, make you a far more successful marketer and well-respected client. Led by one of the leading world experts on agency management, this engaging, interactive workshop is packed with hands-on exercises, case studies, anecdotal stories, fun videos and opportunities to share as a group. Throughout this session, you will discover what makes a better client and how to get the quality work you deserve.
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Establishing an Effective Digital Brand Connection (Full Day)
Full Day In PersonWalk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity. You will get clear on your brand’s voice and story and understand how that should impact and drive downstream digital creative.
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Excelling Under Pressure – Leading Effective Teams (301) (BURST)
BURST - VirtualIn this workshop, you will learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.
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Excelling Under Pressure – Leading Effective Teams (301) (Half Day)
Half Day In PersonIn this workshop, you will learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.
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Excelling Under Pressure – Leading Effective Teams (301) (Virtual)
Half-day VirtualIn this workshop, you will learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.
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Excelling Under Pressure in Sales & Client Management (Half Day)
Half Day In PersonIn this workshop, you will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.
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Excelling Under Pressure in Sales & Client Management (Virtual)
Half-day VirtualIn this workshop, you will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.
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From Insights to a Great Marketing Mix (Full Day)
Full Day In PersonThis workshop enables you to develop a breakthrough Marketing Mix based on real Consumer Insights. Specifically, we live in an “Age of Sameness”. All marketers have access to identical quantitative research. What differentiates World-Class Marketers is a real Target Insight. In fact, Insights are critical to great Marketing. Yet, they are often misunderstood, misapplied. Further, Insights play a critical role in all Marketing Mix elements.
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From Insights to Great Messaging (Half Day)
Half Day In PersonGet a clear, direct Insight definition, and learn how to differentiate real from “faux” insights, how Insights are discovered through a detailed understanding of our Target Audience, and more.
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From Insights to Great Messaging (Virtual Open Enrollment)
Half-day VirtualGet a clear, direct insight definition, and learn how to differentiate real from “faux” insights, how insights are discovered through a detailed understanding of our target audience, and more.
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From Insights to Great Messaging (Virtual)
Half-day VirtualGet a clear, direct insight definition, and learn how to differentiate real from “faux” insights, how insights are discovered through a detailed understanding of our target audience, and more.
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Future-Proof Your Data Privacy Strategy (Half Day)
Half Day In PersonThis workshop will create a solid foundation for understanding the different categories of customer data and the regulatory and market forces surrounding the collection and usage of this data.
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