Course Descriptions | Marketing Training and Professional Development

B2B Marketing Begins with Buyer Insights (101) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

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B2B Marketing Mastery Program

Multi-day In Person

The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by strategically addressing talent needs, sharpening existing skills, and putting new ideas to work immediately.

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B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Half Day)

Half Day In Person

In this workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

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B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

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B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Half Day)

Half Day In Person

Many brands struggle to deliver one consistent message. This workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

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B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Virtual)

Half-day Virtual

Many brands struggle to deliver one consistent message. This virtual workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

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B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Half Day)

Half Day In Person

In this workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

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B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

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B2C Customer Centric Marketing and Activation (Full Day)

Full Day In Person

Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.

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Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)

Half Day In Person

In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

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Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Virtual)

Half-day Virtual

In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

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Best Practices for Content Marketing Strategies (101) (Half Day)

Half Day In Person

Learn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective.

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Best Practices for Content Marketing Strategies (101) (Virtual Open Enrollment)

Half-day Virtual

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

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Best Practices for Content Marketing Strategies (101) (Virtual)

Half-day Virtual

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

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Best Practices for Effective Multicultural Marketing Campaigns (Half Day)

Half Day In Person

In this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

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Best Practices for Effective Multicultural Marketing Campaigns (Virtual)

Half-day Virtual

In this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

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Best Practices to Strengthen Your Content Marketing (201) (Half Day)

Half Day In Person

Build your content marketing framework with best practices on buyer persona research, mapping content to the buyers’ journey and using measurement to improve results. In this hands-on workshop, you will learn how to make content marketing even more effective by addressing these 3 critical elements.

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Best Practices to Strengthen Your Content Marketing (201) (Virtual)

Half-day Virtual

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

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Beyond the Name Game (Half Day)

Half Day In Person

Throughout the session, you’ll discover what inspires and drives brand naming success. Quite simply, this course will help you to be a better professional marketer with the ability to launch more successful brand names.

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Brand Activations that Drive Results (Full Day)

Full Day In Person

During this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.

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