Course Descriptions | Marketing Training and Professional Development

Assessing, Commenting, & Coaching Creative (301) (Half Day)

Half Day In Person

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

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Assessing, Commenting, & Coaching Creative (301) (Virtual)

Half-day Virtual

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

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B to B: Aligning Marketing to Sales (Half Day)

Half Day In Person

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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B2B Customer Centric Marketing and Activation (Full Day)

Full Day In Person

Led by a former CEO of several divisions of a Fortune 200 B2B company, this workshop shows you how to be a customer centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies.

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B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual Open Enrollment)

Half-day Virtual

In this workshop, you will learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape. You will construct a growth strategy that aligns with business objectives, identify key growth channels, and develop a better understanding of the B2B customer journey.

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B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual)

Half-day Virtual

In this workshop, you will learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape. You will construct a growth strategy that aligns with business objectives, identify key growth channels, and develop a better understanding of the B2B customer journey.

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B2B High Impact Digital Demand Generation (Full Day)

Full Day In Person

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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B2B High Impact Digital Demand Generation (Half Day)

Half Day In Person

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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B2B Marketing Begins with Buyer Insights (101) (Half Day)

Half Day In Person

In this workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

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B2B Marketing Begins with Buyer Insights (101) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

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B2B Marketing Mastery Program

Multi-day In Person

The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by strategically addressing talent needs, sharpening existing skills, and putting new ideas to work immediately.

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B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Half Day)

Half Day In Person

In this workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

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B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

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B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Half Day)

Half Day In Person

Many brands struggle to deliver one consistent message. This workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

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B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Virtual)

Half-day Virtual

Many brands struggle to deliver one consistent message. This virtual workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

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B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Half Day)

Half Day In Person

In this workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

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B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

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B2C Customer Centric Marketing and Activation (Full Day)

Full Day In Person

Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.

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Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)

Half Day In Person

In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

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Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Virtual)

Half-day Virtual

In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

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