Course Descriptions | Marketing Training and Professional Development

Brand Activations that Drive Results (Half Day)

Half Day In Person

During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.

view

Brand Activations that Drive Results (Virtual Open Enrollment)

Half-day Virtual

During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

view

Brand Activations that Drive Results (Virtual)

Half-day Virtual

During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

view

Brand Building with Customer Insights (Half Day)

Half Day In Person

This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

view

Brand Building with Customer Insights (Virtual Open Enrollment)

Half-day Virtual

This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

view

Brand Building with Customer Insights (Virtual)

Half-day Virtual

This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

view

Brand Building with Positioning and Activation (Half Day)

Half Day In Person

This workshop will help you to build brand assets that align with your customers’ needs and that will help establish a unique and own-able position in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

view

Brand Storytelling and Effective Digital Consumer Connection (Full Day)

Full Day In Person

This workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.

view

Breaking Through the Noise with Influencer Marketing (Half Day)

Half Day In Person

Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

view

Briefing for Success (Half Day)

Half Day In Person

This workshop gives you vital skills to write or assess the creative brief, depending on your role in the process. You will learn how to assess and provide effective feedback to the agency’s creative brief before creative goes into production.

view

Briefing for Success (Virtual Open Enrollment)

Half-day Virtual

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

view

Briefing for Success (Virtual)

Half-day Virtual

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

view

Build Your Marketing Plan in a Day (Full Day)

Full Day In Person

This workshop focuses on providing a practical framework for developing a robust marketing plan that will drive value for your organization. It focuses on three marketing horizons of demand generation, building brand equity, and delivering customer value.

view

Building a Brand Management Framework (201) (Half Day)

Half Day In Person

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

view

Building a Brand Management Framework (201) (Virtual)

Half-day Virtual

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

view

Building a Brand Management Framework (Virtual Open Enrollment)

Half-day Virtual

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

view

Building Differentiation Through Your Customer Experience Design (Full Day)

Full Day In Person

In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

view

Building Teams that Drive Growth (Full Day)

Full Day In Person

This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration, and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.

view

Building Teams that Drive Growth (Half Day)

Half Day In Person

This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to overcome barriers to collaboration and best practices for conflict resolution.

view

Cascading Brief Design (Half Day)

Half Day In Person

In this interactive workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

view