Course Descriptions
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Best Practices for Content Marketing Strategies (101) (Half Day)
Half Day In PersonLearn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective.
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Best Practices for Content Marketing Strategies (101) (Virtual Open Enrollment)
Half-day VirtualIn this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.
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Best Practices for Content Marketing Strategies (101) (Virtual)
Half-day VirtualIn this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.
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Best Practices for Effective Multicultural Marketing Campaigns (Half Day)
Half Day In PersonIn this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.
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Best Practices for Effective Multicultural Marketing Campaigns (Virtual)
Half-day VirtualIn this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.
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Best Practices to Strengthen Your Content Marketing (201) (Half Day)
Half Day In PersonBuild your content marketing framework with best practices on buyer persona research, mapping content to the buyers’ journey and using measurement to improve results. In this hands-on workshop, you will learn how to make content marketing even more effective by addressing these 3 critical elements.
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Best Practices to Strengthen Your Content Marketing (201) (Virtual)
Half-day VirtualIn this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.
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Beyond the Name Game (Half Day)
Half Day In PersonThroughout the session, you’ll discover what inspires and drives brand naming success. Quite simply, this course will help you to be a better professional marketer with the ability to launch more successful brand names.
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Brand Activations that Drive Results (Full Day)
Full Day In PersonDuring this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.
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Brand Activations that Drive Results (Half Day)
Half Day In PersonDuring this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.
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Brand Activations that Drive Results (Virtual Open Enrollment)
Half-day VirtualDuring this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.
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Brand Activations that Drive Results (Virtual)
Half-day VirtualDuring this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.
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Brand Building with Customer Insights (Half Day)
Half Day In PersonThis workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.
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Brand Building with Customer Insights (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.
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Brand Building with Customer Insights (Virtual)
Half-day VirtualThis virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.
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Brand Building with Positioning and Activation (Half Day)
Half Day In PersonThis workshop will help you to build brand assets that align with your customers’ needs and that will help establish a unique and own-able position in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.
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Brand Storytelling and Effective Digital Consumer Connection (Full Day)
Full Day In PersonThis workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.
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Breaking Through the Noise with Influencer Marketing (Half Day)
Half Day In PersonLed by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.
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Briefing for Success (Half Day)
Half Day In PersonThis workshop gives you vital skills to write or assess the creative brief, depending on your role in the process. You will learn how to assess and provide effective feedback to the agency’s creative brief before creative goes into production.
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Briefing for Success (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.
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