Course Descriptions
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Cascading Brief Design (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.
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Cascading Brief Design (Virtual)
Half-day VirtualIn this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.
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Clarifying Your Marketing Message (Virtual)
Half-day VirtualThis virtual workshop will teach how to execute a proven storytelling framework that helps you create a clear message customers can respond to.
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Coaching The Brief: Putting Theory into Practice (201) (Full Day)
Full Day In PersonThis interactive workshop is an application-focused experience that provides guidelines on writing a brief that will drive campaign success and achieve brand goals.
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Comprehensive CRM and Database Marketing (Two Day Open Enrollment)
Multi-day In PersonAs a marketer, there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have CRM/Database Marketing in your title or you are just trying to figure out how to better work with your marketing team to achieve business goals, this course is for you.
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Content First Omnichannel Planning (Half Day)
Half Day In PersonIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Content First Omnichannel Planning (Virtual)
Half-day VirtualIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Content Marketing Mastery Program
Multi-day In PersonThe ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.
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Crafting Your Data Story (Half Day)
Half Day In PersonIn this workshop, participants will go through a step-by-step process to transform their data into simple, compelling stories that inform and influence listeners.
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Crafting Your Data Story (Virtual)
Half-day VirtualLearn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers.
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Creative Briefing Mastery Program
Multi-day In PersonThis engaging Mastery Program contains the elements of a winning brief as it teaches how to write a brief that inspires, how to create a successful briefing delivery, and tips for an effective creative review.
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Creative Fission for Marketers (Half Day)
Half Day In PersonIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Fission for Marketers (Virtual)
Half-day VirtualIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Production: What Marketers Need to Know (Virtual Open Enrollment)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Production: What Marketers Need to Know (Virtual)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Thinking for Ad, Media, & Digital Agencies (Virtual)
Half-day VirtualIn this workshop, you’ll learn how the creative process works and how to better inspire and support the Creative team, even if you're not part of that department. By understanding how ideas are developed, you can improve collaboration, reduce frustration, and ultimately help produce higher-quality work that satisfies clients.
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Critical Thinking for Marketing Success (Half Day)
Half Day In PersonCritical Thinking for Marketing Success is a half-day course that enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Critical Thinking for Marketing Success (Virtual Open Enrollment)
Half-day VirtualThis half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Critical Thinking for Marketing Success (Virtual)
Half-day VirtualThis half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Defining a Brand Point of View That Connects with Consumers (101) (Virtual Open Enrollment)
Half-day VirtualWe will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity by defining your brand point of view (POV).
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