Course Descriptions
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Building a Brand Management Framework (Virtual Open Enrollment)
Half-day VirtualThis workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.
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Building Differentiation Through Your Customer Experience Design (Full Day)
Full Day In PersonIn a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
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Building Teams that Drive Growth (Full Day)
Full Day In PersonThis workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration, and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.
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Building Teams that Drive Growth (Half Day)
Half Day In PersonThis workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to overcome barriers to collaboration and best practices for conflict resolution.
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Cascading Brief Design (Half Day)
Half Day In PersonIn this interactive workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.
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Cascading Brief Design (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.
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Cascading Brief Design (Virtual)
Half-day VirtualIn this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.
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Clarifying Your Marketing Message (Virtual)
Half-day VirtualThis virtual workshop will teach how to execute a proven storytelling framework that helps you create a clear message customers can respond to.
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Coaching The Brief: Putting Theory into Practice (201) (Full Day)
Full Day In PersonThis interactive workshop is an application-focused experience that provides guidelines on writing a brief that will drive campaign success and achieve brand goals.
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Comprehensive CRM and Database Marketing (Two Day Open Enrollment)
Multi-day In PersonAs a marketer, there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have CRM/Database Marketing in your title or you are just trying to figure out how to better work with your marketing team to achieve business goals, this course is for you.
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Content First Omnichannel Planning (Half Day)
Half Day In PersonIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Content First Omnichannel Planning (Virtual)
Half-day VirtualIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Content Marketing Mastery Program
Multi-day In PersonThe ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.
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Crafting Your Data Story (Half Day)
Half Day In PersonIn this workshop, participants will go through a step-by-step process to transform their data into simple, compelling stories that inform and influence listeners.
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Crafting Your Data Story (Virtual)
Half-day VirtualLearn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers.
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Creative Briefing Mastery Program
Multi-day In PersonThis engaging Mastery Program contains the elements of a winning brief as it teaches how to write a brief that inspires, how to create a successful briefing delivery, and tips for an effective creative review.
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Creative Fission for Marketers (Half Day)
Half Day In PersonIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Fission for Marketers (Virtual)
Half-day VirtualIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Production: What Marketers Need to Know (Virtual Open Enrollment)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Production: What Marketers Need to Know (Virtual)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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