Course Descriptions
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Digital Metrics that Matter (Virtual Open Enrollment)
Half-day VirtualThe goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Digital Metrics that Matter (Virtual)
Half-day VirtualThe goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Direct Marketing (Half Day)
Half Day In PersonThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Direct Marketing (Virtual Open Enrollment)
Half-day VirtualThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Direct Marketing (Virtual)
Half-day VirtualThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Driving Effective Digital Engagement with Your Brand Story (201) (Virtual Open Enrollment)
Half-day VirtualWalk through the steps to driving consumer engagement with a brand’s digital presence by homing in and getting clear on an effective Brand Story for a sample brand.
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Driving Inclusive Marketing Excellence (Full Day)
Full Day In PersonThis workshop taps into both the art and the science of great multicultural and inclusive marketing.
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Driving Inclusive Marketing Excellence (Half Day)
Half Day In PersonThis workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Driving Inclusive Marketing Excellence (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Driving Inclusive Marketing Excellence (Virtual)
Half-day VirtualThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Effective Agency Management (Virtual Open Enrollment)
Half-day VirtualThis workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work.
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Effective Agency Management (Virtual)
Half-day VirtualThis workshop focuses on how to motivate your agency to deliver outstanding work and learn the key ingredients of a successful, lasting client-agency relationship.
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Effective Brand Management Mastery Program
Multi-day In PersonThis two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.
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Effective Brand Management Mastery Program (Two Day Open Enrollment)
Multi-day In PersonThis two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.
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Effective Communication and Presentation Skills (Half Day)
Half Day In PersonThis workshop focuses on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.
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Effective Communication and Presentation Skills (Virtual)
Half-day VirtualThis workshop focuses on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.
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Effective Communication, Presentation and Storytelling Skills (Full Day)
Full Day In PersonIn this workshop you will learn how to connect authentically with an audience to present like a professional and practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners.
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Effective Shopper Marketing Mastery Program
Multi-day In PersonThis engaging is more than just tactical approaches to boosting sales through the use of coupons and the like. It is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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