Course Descriptions
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Effective Shopper Marketing: Developing a Powerful Shopper Marketing Creative Brief (301) (Virtual)
Half-day VirtualIn this workshop, marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Half Day)
Half Day In PersonIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Virtual)
Half-day VirtualIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Writing for Business (Full Day)
Full Day In PersonWe’ll address it all. You’ll learn about different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this — or any — audience. You’ll see actual examples of how major corporations are addressing these issues and moving their communications to a more customer-friendly voice.
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Effective Writing for Business (Half Day)
Half Day In PersonThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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Effective Writing for Business (Virtual)
Half-day VirtualThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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Elevate Your Brand Storytelling Using the Co-Creation Method (Half Day)
Half Day In PersonIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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Elevate Your Brand Storytelling Using the Co-Creation Method (Virtual Open Enrollment)
Half-day VirtualIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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Elevate Your Brand Storytelling Using the Co-Creation Method (Virtual)
Half-day VirtualIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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Empowering Community-Centric Campaigns Using the Co-Creation Brief (Half Day)
Half Day In PersonIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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Empowering Community-Centric Campaigns Using the Co-Creation Brief (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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Empowering Community-Centric Campaigns Using the Co-Creation Brief (Virtual)
Half-day VirtualIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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Empowering Marketers with Generative AI (101) (Virtual)
Half-day VirtualThe workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using ChatGPT and building detailed prompts to ensure AI delivers you and your team marketing success.
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Empowerment AI: Marketing Bootcamp (Two Day Open Enrollment)
Multi-day In PersonEmpowerment AI: Marketing Bootcamp is a unique, deeply engaging, and highly interactive bootcamp aimed at equipping you with hands-on training to drive your marketing work utilizing AI, becoming a more efficient marketer, and driving targeted results for your brand. This bootcamp will ensure that you emerge with a robust understanding and confidence in using Generative AI to enhance your marketing performance, setting yourself apart in the competitive field of marketing.
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End-to-End Digital Marketing (Full Day)
Full Day In PersonJoin us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.
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End-to-End Digital Marketing (Half Day)
Half Day In PersonJoin us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.
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End-to-End Digital: Crafting the Customer Journey (Virtual)
Half-day VirtualThis virtual workshop will help you understand the approach to mapping all the moving parts of traditional and digital marketing into a unified customer journey.
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Enhancing Time Management & Productivity Skills for Remote Teams (Virtual)
Half-day VirtualTo help modern marketers thrive in a virtual work environment, this engaging and highly interactive virtual workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader.
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