Course Descriptions
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Effective Communication, Presentation and Storytelling Skills (Full Day)
Full Day In PersonIn this workshop you will learn how to connect authentically with an audience to present like a professional and practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners.
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Effective Shopper Marketing Mastery Program
Multi-day In PersonThis engaging is more than just tactical approaches to boosting sales through the use of coupons and the like. It is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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Effective Shopper Marketing: Converting Shoppers into Buyers (Full Day)
Full Day In PersonIn this workshop, you will how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s).
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Half Day)
Half Day In PersonIn this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual)
Half-day VirtualIn this workshop, you will learn why shopper marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your shopper marketing objectives with your brand marketing objectives.
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Effective Shopper Marketing: Developing a Powerful Shopper Marketing Creative Brief (301) (Half Day)
Half Day In PersonIn this workshop, marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.
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Effective Shopper Marketing: Developing a Powerful Shopper Marketing Creative Brief (301) (Virtual)
Half-day VirtualIn this workshop, marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Half Day)
Half Day In PersonIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Virtual)
Half-day VirtualIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Writing for Business (Full Day)
Full Day In PersonWe’ll address it all. You’ll learn about different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this — or any — audience. You’ll see actual examples of how major corporations are addressing these issues and moving their communications to a more customer-friendly voice.
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Effective Writing for Business (Half Day)
Half Day In PersonThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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Effective Writing for Business (Virtual)
Half-day VirtualThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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Empowering Marketers with Generative AI (101) (Virtual)
Half-day VirtualThe workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using ChatGPT and building detailed prompts to ensure AI delivers you and your team marketing success.
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Empowerment AI: Marketing Bootcamp (Two Day Open Enrollment)
Multi-day In PersonEmpowerment AI: Marketing Bootcamp is a unique, deeply engaging, and highly interactive bootcamp aimed at equipping you with hands-on training to drive your marketing work utilizing AI, becoming a more efficient marketer, and driving targeted results for your brand. This bootcamp will ensure that you emerge with a robust understanding and confidence in using Generative AI to enhance your marketing performance, setting yourself apart in the competitive field of marketing.
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End-to-End Digital Marketing (Full Day)
Full Day In PersonJoin us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.
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