Course Descriptions
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Agile Marketing: Executing an Agile Campaign (301) (Virtual)
Half-day VirtualParticipants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.
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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual Open Enrollment)
Half-day VirtualParticipants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.
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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)
Half-day VirtualParticipants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.
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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual Open Enrollment)
Half-day VirtualParticipants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.
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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)
Half-day VirtualParticipants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.
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AI and The Fourth Era of Content Marketing (101) (Virtual)
Half-day VirtualThis workshop will teach participants how content marketing has evolved, with a special focus on how artificial intelligence (AI) is reshaping the industry today.
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AI, XR and the Immersive Brand Experience (201) (Virtual)
Half-day VirtualThis workshop will teach participants how to strategically leverage emerging technologies like Artificial Intelligence (AI) and Extended Reality (XR) to revolutionize brand-building and marketing.
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Align B2B Marketing with Business Needs (201) (Half Day)
Half Day In PersonIn this workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.
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Align B2B Marketing with Business Needs (201) (Virtual)
Half-day VirtualIn this virtual workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.
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Aligning Marketing to Sales (Full Day)
Full Day In PersonIn this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.
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Aligning Marketing to Sales (Half Day)
Half Day In PersonIn this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.
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Aligning Marketing to Sales (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.
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Aligning Marketing to Sales (Virtual)
Half-day VirtualIn this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.
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ANA Disruptor Series: Driving Effective Digital Engagement with Your Brand Story (201) (Virtual)
Half-day VirtualWalk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story.
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Artificial Intelligence & The Hyper-Personalized Brand (Full Day)
Full Day In PersonThis workshop will teach you how AI can enable you to achieve one-to-one marketing and allow you to personalize everything from a brand's offer and messaging to its customer experience and content marketing efforts.
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Assessing the Brief Mastery Program
Multi-day In PersonThe ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by addressing strategic talent needs, sharpening skills, and putting new ideas to work immediately.
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Assessing, Commenting, & Coaching Creative (301) (Half Day)
Half Day In PersonThis workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.
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Assessing, Commenting, & Coaching Creative (301) (Virtual)
Half-day VirtualThis workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.
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B to B: Aligning Marketing to Sales (Half Day)
Half Day In PersonIn this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.
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B2B Customer Centric Marketing and Activation (Full Day)
Full Day In PersonLed by a former CEO of several divisions of a Fortune 200 B2B company, this workshop shows you how to be a customer centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies.
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