Course Descriptions | Marketing Training and Professional Development

Agile Marketing (101) (Virtual)

Half-day Virtual

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

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Agile Marketing (Full Day)

Full Day In Person

Our workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process.

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Agile Marketing Mastery Program

Multi-Day Virtual

This engaging Mastery Program contains individual exercises, case studies, and real-world examples to give you ‘real world’ experience you need to be able to immediately apply Agile on the job. The program enables your team to develop their own Agile implementation plan for the team and entire organization.

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Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment)

Half-day Virtual

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

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Agile Marketing: Executing an Agile Campaign (301) (Virtual)

Half-day Virtual

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual Open Enrollment)

Half-day Virtual

Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)

Half-day Virtual

Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual Open Enrollment)

Half-day Virtual

Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)

Half-day Virtual

Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

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AI and The Fourth Era of Content Marketing (101) (Virtual)

Half-day Virtual

This workshop will teach participants how content marketing has evolved, with a special focus on how artificial intelligence (AI) is reshaping the industry today.

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AI, XR and the Immersive Brand Experience (201) (Virtual)

Half-day Virtual

This workshop will teach participants how to strategically leverage emerging technologies like Artificial Intelligence (AI) and Extended Reality (XR) to revolutionize brand-building and marketing.

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Align B2B Marketing with Business Needs (201) (Half Day)

Half Day In Person

In this workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

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Align B2B Marketing with Business Needs (201) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

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Aligning Marketing to Sales (Full Day)

Full Day In Person

In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.

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Aligning Marketing to Sales (Half Day)

Half Day In Person

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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Aligning Marketing to Sales (Virtual Open Enrollment)

Half-day Virtual

In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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Aligning Marketing to Sales (Virtual)

Half-day Virtual

In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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ANA Disruptor Series: Driving Effective Digital Engagement with Your Brand Story (201) (Virtual)

Half-day Virtual

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story.

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Artificial Intelligence & The Hyper-Personalized Brand

Full Day In Person

This workshop will teach you how AI can enable you to achieve one-to-one marketing and allow you to personalize everything from a brand's offer and messaging to its customer experience and content marketing efforts.

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Assessing the Brief Mastery Program

Multi-day In Person

The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by addressing strategic talent needs, sharpening skills, and putting new ideas to work immediately.

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