Course Descriptions | Marketing Training and Professional Development

AI and The Fourth Era of Content Marketing (101) (Virtual)

Half-day Virtual

This workshop will teach participants how content marketing has evolved, with a special focus on how artificial intelligence (AI) is reshaping the industry today.

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AI, XR and the Immersive Brand Experience (201) (Virtual)

Half-day Virtual

This workshop will teach participants how to strategically leverage emerging technologies like Artificial Intelligence (AI) and Extended Reality (XR) to revolutionize brand-building and marketing.

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Align B2B Marketing with Business Needs (201) (Half Day)

Half Day In Person

In this workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

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Align B2B Marketing with Business Needs (201) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

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Aligning Marketing to Sales (Full Day)

Full Day In Person

In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.

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Aligning Marketing to Sales (Half Day)

Half Day In Person

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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Aligning Marketing to Sales (Virtual Open Enrollment)

Half-day Virtual

In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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Aligning Marketing to Sales (Virtual)

Half-day Virtual

In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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ANA Disruptor Series: Driving Effective Digital Engagement with Your Brand Story (201) (Virtual)

Half-day Virtual

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story.

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Artificial Intelligence & The Hyper-Personalized Brand

Full Day In Person

This workshop will teach you how AI can enable you to achieve one-to-one marketing and allow you to personalize everything from a brand's offer and messaging to its customer experience and content marketing efforts.

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Assessing the Brief Mastery Program

Multi-day In Person

The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by addressing strategic talent needs, sharpening skills, and putting new ideas to work immediately.

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Assessing, Commenting, & Coaching Creative (301) (Half Day)

Half Day In Person

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

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Assessing, Commenting, & Coaching Creative (301) (Virtual)

Half-day Virtual

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

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B to B: Aligning Marketing to Sales (Half Day)

Half Day In Person

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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B2B Customer Centric Marketing and Activation (Full Day)

Full Day In Person

Led by a former CEO of several divisions of a Fortune 200 B2B company, this workshop shows you how to be a customer centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies.

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B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual Open Enrollment)

Half-day Virtual

In this workshop, you will learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape. You will construct a growth strategy that aligns with business objectives, identify key growth channels, and develop a better understanding of the B2B customer journey.

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B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual)

Half-day Virtual

In this workshop, you will learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape. You will construct a growth strategy that aligns with business objectives, identify key growth channels, and develop a better understanding of the B2B customer journey.

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B2B High Impact Digital Demand Generation (Full Day)

Full Day In Person

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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B2B High Impact Digital Demand Generation (Half Day)

Half Day In Person

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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B2B Marketing Begins with Buyer Insights (101) (Half Day)

Half Day In Person

In this workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

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