Course Descriptions
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Integrated Marketing Planning for Effective Brand Management (301) (Virtual)
Half-day VirtualThis workshop is focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value.
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Integrated Marketing Planning for Effective Brand Management (Virtual Open Enrollment)
Half-day VirtualThis workshop is focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value.
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Journey-Mapping Your Customer Experience Design (Half Day)
Half Day In PersonIn a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
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Journey-Mapping Your Customer Experience Design (Virtual Open Enrollment)
Half-day VirtualIn a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
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Journey-Mapping Your Customer Experience Design (Virtual)
Half-day VirtualIn a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
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Leading Across the Generations (101) (Half Day)
Half Day In PersonThrough this workshop, you will develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.
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Leading Across the Generations (101) (Virtual)
Half-day VirtualThrough this workshop, you will develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.
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Leading Effective Teams Mastery Program
Multi-day In PersonThe ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.
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Leading Growth Through Change (Half Day)
Half Day In PersonThis interactive workshop allows participants to gain insight into improving business transformation by focusing talent on the desired outcomes and personal benefit of change—not the challenges of doing things differently.
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Leading Growth Through Change (Virtual)
Half-day VirtualThis interactive workshop allows participants to gain insight into improving business transformation by focusing talent on the desired outcomes and personal benefit of change—not the challenges of doing things differently.
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Leveraging AI to Drive Customer Loyalty Performance (Half Day)
Half Day In PersonThis workshop will teach participants how to modernize their loyalty programs by incorporating personalization and AI-driven strategies.
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Leveraging AI to Drive Customer Loyalty Performance (Virtual Open Enrollment)
Half-day VirtualThis workshop will teach participants how to modernize their loyalty programs by incorporating personalization and AI-driven strategies.
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Leveraging AI to Drive Customer Loyalty Performance (Virtual)
Half-day VirtualThis workshop will teach participants how to modernize their loyalty programs by incorporating personalization and AI-driven strategies.
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Leveraging Social Media for Brand Building (BURST)
BURST - VirtualThis virtual workshop provides strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn.
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Leveraging Social Media for Brand Building (Half Day)
Half Day In PersonThis workshop provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn.
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Leveraging Social Media for Brand Building (Virtual)
Half-day VirtualThis workshop provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn.
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Leveraging the Power of Podcasts to Drive Customer Engagement (Half Day)
Half Day In PersonLearn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.
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Leveraging the Power of Podcasts to Drive Customer Engagement (Virtual)
Half-day VirtualLearn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.
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Managing Millennials for Optimal Productivity (Half Day)
Half Day In PersonMillennials have an entrepreneurial mindset. This dynamic half day workshop gives you the insights and best practices on understanding and managing this mindset so that you get maximum value out of your millennial talent.
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Marketing Analytics for Impact (Full Day)
Full Day In PersonThis workshop builds this capability and helps you and your marketing organization progress toward more accurate, comprehensive, and insightful analytics. This interactive workshop will teach you how to confront these challenges and approach measurement that leads to improved marketing ROI.
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