Course Descriptions
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Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Virtual)
Half-day VirtualThis workshop will help you examine your personal biases and help you build on the skills of self-awareness and self-management—so you can become a champion in your organization and inspire a culture of diversity, equity, inclusion, and belonging.
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Harnessing the Power of Programmatic Advertising (Half Day)
Half Day In PersonAre you among the marketers not fully leveraging the benefits of the growing area of programmatic? During this highly interactive workshop you will overcome hurdles as we demystify how programmatic works and help you develop a roadmap that will allow you to make programmatic work for your organization.
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How to Develop a Focused and Effective Business Strategy (Full Day)
Full Day In PersonThis workshop will provide you with a proven framework that illustrates how best in class companies apply business-centric principles to build a competitive advantage. The workshop is full of exercises that will show you how to apply the ingredients so that you and your team will get hands-on experience and a wireframe strategy that will speed the development or refinement of your own business strategy.
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How to Lead Projects That Transform (Half Day)
Half Day In PersonDuring this workshop, you will learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts. This workshop will empower you to become a more effective leader, adept problem solver, and a catalyst for positive change within your organization.
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How to Lead Projects That Transform (Virtual)
Half-day VirtualDuring this workshop, you will learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts. This workshop will empower you to become a more effective leader, adept problem solver, and a catalyst for positive change within your organization.
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How to Write a Single-Minded Proposition (301) (Half Day)
Half Day In PersonThe most difficult sentence to write on a creative brief is the Single-Minded Proposition. This workshop will dissect the inner workings of this simple but challenging sentence. You will come away with an insider’s understanding of how to craft a sentence that will ensure the two requirements of all advertising: creativity and ROI.
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How to Write a Single-Minded Proposition (301) (Virtual)
Half-day VirtualThe most difficult sentence to write on a creative brief is the Single-Minded Proposition. This workshop will dissect the inner workings of this simple but challenging sentence. You will come away with an insider’s understanding of how to craft a sentence that will ensure the two requirements of all advertising: creativity and ROI.
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How to Write a Single-Minded Proposition 301 (Half Day)
Half Day In PersonThe most difficult sentence to write on a creative brief is the Single-Minded Proposition. This workshop will dissect the inner workings of this simple but challenging sentence.
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How to Write an Inspired Creative Brief (201) (Full Day)
Full Day In PersonThis engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.
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How to Write an Inspired Creative Brief 201 (Full Day)
Full Day In PersonThis full-day workshop will help your agency team get the kind of powerful creative work that builds your client’s brand.
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Implicit Bias; Explicit Results (Virtual)
Half-day VirtualThis workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.
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In-House Agency Optimization: The Intake Process (Virtual)
Half-day VirtualIn this virtual workshop, IHA leadership will learn best practices and solutions to better manage the creative process from intake/request through execution to drive better creative output and internal client satisfaction.
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Integrated Marketing Around the Decision Journey (Full Day)
Full Day In PersonThis workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills to develop a CDJM, including all the key elements that lead to campaign success: insightful buyer persona(s), mapped stages, strategic touch points, and integrated messaging.
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Integrated Marketing Around the Decision Journey (Half Day)
Half Day In PersonThis workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies engage customers and use insightful customer decision journeys to grow their brands.
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Integrated Marketing Around the Decision Journey (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.
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Integrated Marketing Around the Decision Journey (Virtual)
Half-day VirtualThis virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.
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Integrated Marketing Execution for Effective Brand Management (401) (Half Day)
Half Day In PersonThis workshop focuses on the practicalities of integrated marketing execution and exploring techniques for ensuring a joined-up approach across the organization.
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Integrated Marketing Execution for Effective Brand Management (401) (Virtual)
Half-day VirtualThis workshop focuses on the practicalities of integrated marketing execution and exploring techniques for ensuring a joined-up approach across the organization.
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Integrated Marketing Execution for Effective Brand Management (Virtual Open Enrollment)
Half-day VirtualThis workshop focuses on the practicalities of integrated marketing execution and exploring techniques for ensuring a joined-up approach across the organization.
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Integrated Marketing Planning for Effective Brand Management (301) (Half Day)
Half Day In PersonThis workshop is focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value.
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