Marketing Maestros | Marketing Maestros | Blogs

Artificial Intelligence in Health Care, and How to Market It

Posted: May 15, 2019 12:00am ET

Experts say artificial intelligence will dramatically impact how we deliver health care in the future. Here’s how health care marketers can promote AI effectively.

Why Salary Transparency Is Important — Especially for Women and Diversity

Posted: May 10, 2019 12:00am ET BY Joanna Fragopoulos

Salary transparency is on everyone’s radar. Here’s why it could help boost diversity, promote fairness, and level the playing field.

The Future of 5G with Mo Katibeh of AT&T

Posted: May 9, 2019 12:00am ET BY Ken Beaulieu

Mo Katibeh, CMO of AT&T Business, is excited for 5G. Get a preview of his session at the 2019 ANA Masters of B2B Conference in this exclusive Q&A.

Competing on Character: Old-Fashioned Ideas for Modern Agencies

Posted: May 8, 2019 12:00am ET BY Adam Cahill

Competitive differentiation is hard to come by, but more technology is not the answer. Adam Cahill of Anagram explains how character can help agencies stand out.

15 Takeaways from #ANAAFM

Posted: May 6, 2019 12:00am ET BY Bill Duggan

Bill Duggan highlights 15 key takeaways from this year’s ANA Advertising Financial Management Conference.

Accenture Acquisition of Droga5 May Be Inflection Point for Madison Avenue

Posted: May 3, 2019 12:00am ET BY Matthew Schwartz

Accenture’s recent acquisition of Droga5 could be a game-changer for the advertising-agency business writ large. The ANA’s Matthew Schwartz explains.

Beyond Profit Podcast: A Discussion with Purpose Pioneer Carol Cone

Posted: May 3, 2019 12:00am ET

In the latest episode of the ANA Brand Purpose podcast, Carol Cone joins the show to discuss how she built a business around purpose, brands making a big impact on society, the rise of “purpose-washing,” and whether purposes does indeed drive business growth.

Even Great Content Is Not Always Content Marketing

Posted: May 1, 2019 12:00am ET BY Paul P. Robinson

Many marketers include content in their strategies, but the discipline of content marketing is a different animal altogether. The ANA’s Paul Robinson explains.

Talking Technology with Christopher Thomas-Moore

Posted: Apr 30, 2019 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANA

Ahead of his presentation at the 2019 ANA Digital and Social Media Conference, Presented by Meredith, Christopher Thomas-Moore of Domino’s sat down with the ANA to discuss the brand’s journey through the world of marketing technology.

Why We Bought Droga5: Q&A with Accenture's Whipple

Posted: Apr 26, 2019 12:00am ET BY Bill Duggan

Accenture Interactive recently turned the advertising and marketing industries on their collective heads when it announced it was acquiring independent ad agency Droga5. Bill Duggan speaks to Brian Whipple, CEO of Accenture Interactive.