Marketing Maestros | Marketing Maestros | Blogs

Evolving Media Consumption Trends Give Marketers New Means for Ensuring High-Impact, Brand Safe Campaigns

Posted: Apr 25, 2019 12:00am ET BY Melinda McLaughlin

The growing popularity of over-the-top programming is having a transformative effect on the entire video advertising ecosystem. For marketers, this development opens up exciting new opportunities to connect with hard-to-reach audiences and engage them through more digital touchpoints than ever before.

Driving ROI Through Supplier Diversity

Posted: Apr 24, 2019 12:00am ET BY Bill Duggan

Simona Rabsatt Butler will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference. Group EVP Bill Duggan spoke to her on the benefits of supplier diversity.

A Conversation with Amy Spiridakis

Posted: Apr 23, 2019 12:00am ET BY Mike Kaufman

Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

Four Pillars of Sustainable Business and Green Marketing

Posted: Apr 22, 2019 12:00am ET BY Morgan Strawn

Brands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.

Planning for Success: Eight Priorities for CMOs Come 2020

Posted: Apr 19, 2019 12:00pm ET BY Bruno Gralpois

It’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.

10 Highlights from #ANAMedia

Posted: Apr 18, 2019 12:00am ET BY Bill Duggan

Bill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”

Will Cooler Digital Screens Heat up CPG Sales?

Posted: Apr 17, 2019 12:00am ET BY Michael J. McDermott

While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.

If You Are Not Studying D2C Brands, Here Are Two Big Reasons to Start Now

Posted: Apr 16, 2019 12:00am ET BY Pini Yakuel

Direct-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.

Everyday Innovation with Kristi Argyilan

Posted: Apr 15, 2019 12:00am ET BY Marni Gordon

Kristi Argyilan, SVP of marketing at Target, will be speaking at this year’s ANA Digital & Social Media Conference. Here, she shares her wisdom about creating a culture where innovation is driven by the basics.

Innovation Is Everywhere — the Retail Experience in NYC

Posted: Apr 12, 2019 12:00am ET BY Paul P. Robinson

Marketers are obsessed with innovation, but do they know it’s right under their noses? The ANA’s Paul Robinson shares insights from a recent Shopper/Commerce Marketing Committee meeting.