Marketing Maestros Archive
April 2019
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Talking Technology with Christopher Thomas-Moore
Posted: Apr 30, 2019 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANAAhead of his presentation at the 2019 ANA Digital and Social Media Conference, Presented by Meredith, Christopher Thomas-Moore of Domino’s sat down with the ANA to discuss the brand’s journey through the world of marketing technology.
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Why We Bought Droga5: Q&A with Accenture's Whipple
Posted: Apr 26, 2019 12:00am ET BY Bill DugganAccenture Interactive recently turned the advertising and marketing industries on their collective heads when it announced it was acquiring independent ad agency Droga5. Bill Duggan speaks to Brian Whipple, CEO of Accenture Interactive.
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Evolving Media Consumption Trends Give Marketers New Means for Ensuring High-Impact, Brand Safe Campaigns
Posted: Apr 25, 2019 12:00am ET BY Melinda McLaughlinThe growing popularity of over-the-top programming is having a transformative effect on the entire video advertising ecosystem. For marketers, this development opens up exciting new opportunities to connect with hard-to-reach audiences and engage them through more digital touchpoints than ever before.
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Driving ROI Through Supplier Diversity
Posted: Apr 24, 2019 12:00am ET BY Bill DugganSimona Rabsatt Butler will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference. Group EVP Bill Duggan spoke to her on the benefits of supplier diversity.
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A Conversation with Amy Spiridakis
Posted: Apr 23, 2019 12:00am ET BY Mike KaufmanWorking for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.
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Four Pillars of Sustainable Business and Green Marketing
Posted: Apr 22, 2019 12:00am ET BY Morgan StrawnBrands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.
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Planning for Success: Eight Priorities for CMOs Come 2020
Posted: Apr 19, 2019 12:00pm ET BY Bruno GralpoisIt’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.
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10 Highlights from #ANAMedia
Posted: Apr 18, 2019 12:00am ET BY Bill DugganBill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”
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Will Cooler Digital Screens Heat up CPG Sales?
Posted: Apr 17, 2019 12:00am ET BY Michael J. McDermottWhile the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.
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If You Are Not Studying D2C Brands, Here Are Two Big Reasons to Start Now
Posted: Apr 16, 2019 12:00am ET BY Pini YakuelDirect-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.
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Everyday Innovation with Kristi Argyilan
Posted: Apr 15, 2019 12:00am ET BY Marni GordonKristi Argyilan, SVP of marketing at Target, will be speaking at this year’s ANA Digital & Social Media Conference. Here, she shares her wisdom about creating a culture where innovation is driven by the basics.
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Innovation Is Everywhere — the Retail Experience in NYC
Posted: Apr 12, 2019 12:00am ET BY Paul P. RobinsonMarketers are obsessed with innovation, but do they know it’s right under their noses? The ANA’s Paul Robinson shares insights from a recent Shopper/Commerce Marketing Committee meeting.
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Three Emerging Tech Trends Brands Need to Embrace to Make Personalization a Priority
Posted: Apr 11, 2019 12:00am ET BY Penry PriceWith the winter trinity of tech festivals behind us, let’s look at three major tech trends marketers need to bone up about for the next several months and beyond.
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ANA’s 2019 Influencer Marketing Guide and Playbook
Posted: Apr 10, 2019 12:00am ET BY Leah MarshallThe ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.
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4 Tips for Improving Digital Media's Customer Experience
Posted: Apr 9, 2019 12:00am ET BY Mike HerrickMike Herrick of Urban Airship shares his strategies for keeping customers invested in digital media.
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Trust Between Marketers and Agencies Is Earned
Posted: Apr 5, 2019 12:00am ET BY Bill DugganThere has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.
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Winning Product Launches: Case Studies in Tactic Selection
Posted: Apr 5, 2019 12:00am ET BY Morgan StrawnWhen a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.
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Improve Your Content Performance on Social Media
Posted: Apr 4, 2019 12:00am ET BY Amanda SparksStaying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.
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The Bad Data Domino Effect: Far-Reaching Consequences of Inaccurate Location Data
Posted: Apr 3, 2019 12:00am ET BY Warren ZennaInaccurate location data has the power to undermine an entire campaign. Here’s what marketers can do about it.
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Beyond Profit Podcast: Engaging for Good, with David Hessekiel
Posted: Apr 3, 2019 12:00am ETIn the latest episode of the ANA Brand Purpose podcast, David Hessekiel joins ANA's Ken Beaulieu to discuss why recent research shows that brands need to take a stance on social issues in order to continue positive relationships with consumers
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Brands Need a More Organic Approach to Martech Strategy
Posted: Apr 2, 2019 12:00am ET BY Matthew SchwartzIn the final installment of our series on decluttering marketing, get tips for streamlining your marketing technology.
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