Marketing Maestros Archive
January 2019
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How to Obtain Strong Metrics for IT Software Success Stories
Posted: Jan 31, 2019 12:00am ET BY Dave SchaferMeasuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.
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My All-Time Favorite Super Bowl Commercial
Posted: Jan 30, 2019 12:00am ET BY Bill DugganThe week before Super Bowl Sunday, ANA Group EVP Bill Duggan recalls his all-time favorite Super Bowl ad.
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5 Brand Purpose Myth Busters
Posted: Jan 28, 2019 12:00am ET BY Betsy HenningBrand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.
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Cleaning Up the Media Buying Supply Chain
Posted: Jan 25, 2019 12:00am ET BY Richard BushBlockchain technology is revolutionizing many aspects of the marketing industry. Here’s how it might help clean up the media buying supply chain.
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Federal Judge Blocks Census “Citizenship Question” – Good News for the Marketing Industry
Posted: Jan 24, 2019 12:00am ET BY Bill DugganA federal judge has blocked the Commerce Department from including a citizenship question on the 2020 Census. Here's why that's good for ANA members.
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Remembering Barbara Proctor, the First African-American Woman to Own an Advertising Agency
Posted: Jan 18, 2019 12:00am ET BY Morgan StrawnThe ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.
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CES 2019 Takeaways
Posted: Jan 15, 2019 12:00am ET BY Bill DugganBill Duggan shares his takeaways from CES 2019.
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Using a Marketing-Driven Approach to Recruit Talent
Posted: Jan 11, 2019 12:00am ET BY Elliot LumMarketers need to approach recruitment with the same drive they have when it comes to their customers. Elliot Lum shares his thoughts.
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Social Influence: Leveraging the Power of Influencers to Build Brand Advocacy
Posted: Jan 8, 2019 12:00am ET BY Amy BeltonAmy Belton of Social Media Link shares key takeaways from the last Influencer Marketing Committee meeting of 2018.
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Farewell and Thank You to Cynthia Perkins-Roberts
Posted: Jan 4, 2019 12:00am ET BY Bill DugganThe ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.
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Growth in 2019: A Legal Perspective
Posted: Jan 2, 2019 12:00am ET BY Doug WoodDoug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.
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