Marketing Maestros Archive
September 2021
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The Chicken and the Egg Dilemma in Marketing
Posted: Sep 27, 2021 12:00am ET BY Bruno GralpoisWhen clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance.
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Email Privacy ‘Regulation’ in the Age of Big Tech
Posted: Sep 27, 2021 12:00am ET BY April Mullen, Chad S. WhiteImagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California?
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4 Things Fast-Casual Brands Need to Know as Office Workers Return for Lunch
Posted: Sep 22, 2021 12:00am ET BY Ross McNabWhile the Delta variant has delayed some companies’ plans for going back to the office, the renewed energy for the vaccine rollout suggests the hybrid model is still more of a matter of “when” than “if.” This means office workers will again patronize their favorite lunch spots after 18 months of largely making their mid-day meals at home. And that’s good news for fast-casual brands.
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Purpose Creates Context
Posted: Sep 22, 2021 12:00am ET BY Dan RatnerRecent regulations have driven industry-wide attention to privacy concerns in online advertising and marketing.
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Brand Response TV – More for Less?
Posted: Sep 22, 2021 12:00am ET BY Karla Crawford KerrBrand Response TV (BRTV) marketing leverages brand advertising and direct marketing to reap the benefits of both mediums.
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Innovid's Jessica Hogue on the Excitement of Connected TV
Posted: Sep 20, 2021 12:00am ET BY Bill DugganDo your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?
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How to Create a Competitive Advantage in a Virtual World
Posted: Sep 13, 2021 12:00am ET BY Mary CzarneckiThe virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage by empowering their people to operate at their highest level. Here are three keys to getting there.
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Understanding Your Ad Agency’s Use of Affiliates
Posted: Sep 9, 2021 12:00am ET BY Cliff CampeauDo your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?
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How to Choose an OTT Platform to Maximize Your Marketing
Posted: Sep 7, 2021 12:00am ET BY David BuonfiglioWhen choosing the right marketing platform, there are three factors marketers need to consider: content, data, and measurement.
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They Said It at the ANA Brand Activation & Creativity Conference
Posted: Sep 2, 2021 12:00am ET BY Mike KaufmanSpeakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.
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