Marketing Maestros | Archive

The Intersection of Direct Mail and Digital

Posted: Sep 30, 2020 12:00am ET BY Bill Duggan

The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.

Drip Email Marketing: A Vital Tool for Nurturing Leads Progressively

Posted: Sep 29, 2020 12:00am ET BY Chris Donald

Email marketing is the lifeline for most brands and marketers. The success of email though is increasingly tied to drip emails, as they effectively educate leads and help them make the right choice when they are ready to purchase.

Insights from the ANA Media and Measurement Conference

Posted: Sep 24, 2020 12:00am ET BY Bill Duggan

The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.

The Cost of Feedback Is Nominal, the Value Significant

Posted: Sep 23, 2020 12:00am ET BY Cliff Campeau

Everyone agrees that giving and receiving feedback are vital to a successful creative process. But if that’s the case, why are advertisers and their agencies falling short when it comes to feedback? AARM’s Cliff Campeau explains.

Beyond Profit Podcast: A Discussion with Curaleaf CMO Jason White

Posted: Sep 21, 2020 12:00am ET

Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.

The Latest From ANA Magazine

Posted: Sep 17, 2020 12:00am ET BY Andrew Eitelbach

Important conversations are being had all over the country, and the marketing industry can’t get left behind. Here are ANA magazine’s August highlights, including a guide for effecting real change in your organization, a look at how the pandemic is changing media spending, and the latest on brand safety.

How Diversity and Inclusion Campaigns Drive Brand Outcomes

Posted: Sep 15, 2020 12:00am ET BY Jason Wiese

In today’s business environment and economic climate, it is important for marketers to develop strategies and create advertising campaigns that drive greater business outcomes. Brands specifically embracing diversity and inclusion are seeing increased business results across each stage of the purchase funnel, and VAB has developed the case studies to prove it.

A Spotlight on Purpose: Ten Questions for Mars, Inc. Executive Andy Pharoah

Posted: Sep 14, 2020 12:00am ET BY Stephen Hahn-Griffiths

Purpose isn’t just a strategic concept at Mars, Inc. — it’s a guiding principle that drives how the company does business. RepTrak EVP Stephen Hahn-Griffiths spoke with Andy Pharoah, VP of corporate affairs and sustainability at Mars Inc., who provided perspective on 10 key areas of purpose.

How ANA Magazine Controls Its Chaos

Posted: Sep 10, 2020 12:00am ET BY Andrew Eitelbach

A rigorous process is necessary to build credibility and ensure the quality and accuracy of the content that runs in ANA magazine. Editor-in-chief Andrew Eitelbach shares how the ANA magazine team leverages Trello to transform chaos into that rigorous process.

Time for Marketers to Reset Their Vernacular, Too?

Posted: Sep 8, 2020 12:00am ET BY Matthew Schwartz

As marketers face a crossroads — and alter both their internal practices and their overall messaging to reflect the larger changes throughout society — they may also consider reevaluating their marketing lexicon and the language they use to communicate with their constituents, customers, and the public.

What 20 Years of the Multicultural Excellence Awards Can Teach Us

Posted: Sep 3, 2020 12:00am ET BY Joanna Fragopoulos

For 20 years, the Multicultural Excellence Awards have celebrated inclusivity and diversity in advertising, showcasing why committing to creating a better and more equal world is necessary and how influential marketing can truly be. Let’s take a look at what made those campaigns so powerful and inspiring.

What Brands Can Expect With Sports TV Back

Posted: Sep 1, 2020 12:00am ET BY Mike Herrick

The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Here are a few technology-driven developments marketers can expect to see when tuning into games tonight and in the weeks ahead.