Marketing Maestros | Marketing Maestros | Blogs

Are You Measuring Influencer Marketing Wrong?

Posted: Mar 28, 2019 12:00am ET BY Sarah Hughes

Influencer marketing has become a key strategy in a marketer’s digital media plans. Are marketers taking the right steps to prove the ROI of their influencer campaigns?

Navigating the Changing Media Landscape with Charlie Chappell

Posted: Mar 27, 2019 12:00am ET BY Molly Knol

Charlie Chappell, head of integrated media and communications planning at The Hershey Company, gives a sneak preview of his session at this year’s ANA Media Conference.

Brands Must Customize Their Social Media to Spark Sharper Conversations with Customers and Prospects

Posted: Mar 26, 2019 12:00am ET BY Matthew Schwartz

CMOs and marketers should look to Marie Kondo's decluttering techniques to generating more value from their social media channels.

Reflections from Tom Finneran of the 4A’s

Posted: Mar 25, 2019 12:00am ET BY Bill Duggan

The ANA’s group EVP Bill Duggan interviews Tom Finneran of the 4A’s ahead of his session at the 2019 ANA Advertising Financial Management Conference.

4 Ways Marketers Can Ensure They Learn the Right Lessons from Data

Posted: Mar 22, 2019 12:00am ET BY Ashley Pontius

In this digital age, marketers have more data to work with than ever before. Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, offers tips for learning the right lessons from data.

Macro Trends Impacting Events

Posted: Mar 21, 2019 12:00am ET BY Sharon Mills

With the digital age upon us, there are macro trends, or global shifts, that are impacting the 2019 events industry.

Be Big Somewhere: 3 Keys to Media Planning Success

Posted: Mar 20, 2019 12:00am ET BY Cliff Campeau

In the past, two rules governed media planning efforts. But are those two rules becoming outdated? AARM’s Cliff Campeau explains.

Marketing Meetings Are Seldom Joyful, but they Can Be Much More Efficient

Posted: Mar 19, 2019 12:00am ET BY Matthew Schwartz

In the third installment of our Marie Kondo-inspired series, learn how to declutter your marketing meetings.

12 Insights from the ANA In-House Agency Conference

Posted: Mar 18, 2019 12:00am ET BY Bill Duggan

The first ANA In-House Agency Conference was a sellout. Here are 12 key insights from speakers at the conference.

3 Brands Successfully Marketing to the LGBTQ+ Community

Posted: Mar 14, 2019 12:00am ET BY Joanna Fragopoulos

Brands put LGBTQ+ consumers front and center during Pride Month, but here are three brands who are succeeding at reaching this diverse demographic all year long.