Marketing Maestros Archive

April 2012

• Fifty-Two Percent of Marketers Will Ask Agencies to Lower Internal Costs

  Posted: Apr 12, 2012 12:00am ET BY Bill Duggan

  My two most recent blogs have reported on findings from the latest edition of ANA’s “Recession Survey.” These survey results have gotten quite a bit of attention. CMO.com, in fact, gave the recession survey the honor of “This Week’s Top Story.” CMO.com said:

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• Clients Asking Agencies to be Cost Efficient

  Posted: Apr 3, 2012 12:00am ET BY Bill Duggan

  ANA recently fielded the sixth edition of our “Recession Survey,” a survey initiated in the depths of the recession in 2008 to understand how the economic atmosphere is affecting client-side marketers.

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