Marketing Maestros Archive
April 2020
-
CFOs Ought to Know
Posted: Apr 30, 2020 12:00am ET BY Marc GoldbergIn the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and never seem to do anything about it. That’s because most don’t know enough to know how badly they are getting swindled.
READ MORE -
Experience Will Drive the New Normal Post-COVID-19
Posted: Apr 29, 2020 12:00am ET BY David ShulmanWhat inventions and innovations will emerge during this time that will change our lives as we know it? David Shulman, chief experience officer at VMLY&R, shares his thoughts.
READ MORE -
The In-House Agency Advantage
Posted: Apr 28, 2020 12:00am ET BY T. Alex Blum, Andrea RuskinT. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners explain how to leverage your internal teams during COVID-19.
READ MORE -
Dampening COVID-19’s Effects with AB InBev and Hyundai
Posted: Apr 27, 2020 12:00am ET BY Morgan StrawnIn the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.
READ MORE -
Beyond Profit Podcast: A Discussion with DoSomething.org CEO Aria Finger
Posted: Apr 27, 2020 12:00am ETBeyond Profit host Ken Beaulieu sits down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.
READ MORE -
Chris Schermer’s Insight into Working with Red Wing Shoes
Posted: Apr 23, 2020 12:00am ET BY Denise McDevittChris Schermer, president of the B2 Award-winning agency SCHERMER, knows today’s B2B marketers are under pressure to generate sales. But when it came to his work with the Red Wing Shoe Company, his agency was sure to balance the drive for sales with a push for brand awareness. In a Q&A with the ANA’s Denise McDevitt, Schermer breaks down how his team did work that snagged a B2 Award.
READ MORE -
You’re Sitting on a Golden Brand Building Opportunity — Don’t Waste it
Posted: Apr 23, 2020 12:00am ET BY Chris VittiIf you have the budget, now is the best time to build the brand of your business. Here’s why.
READ MORE -
The Future of Work Is Holistic, Virtual, and Remote
Posted: Apr 22, 2020 12:00am ET BY Joanna FragopoulosWith the current pandemic altering how people live in both their personal and professional lives, the recent changes to the workforce are more apparent — and, if anything, our use of technology can be used to help mitigate losses and allow new workflows to be efficient.
READ MORE -
5 ANA Resources for Working from Home
Posted: Apr 22, 2020 12:00am ET BY Ryan DingerThe ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.
READ MORE -
When it Comes to Programmatic Digital, the “Same-Old, Same-Old” Isn’t Working
Posted: Apr 21, 2020 12:00am ET BY Cliff CampeauMedia’s murky supply chain, wrought by fraud and congested with too many intermediaries between advertisers and publishers, continues to serve up challenges for digital media advertisers.
READ MORE -
Brands Stepping Up with Purpose
Posted: Apr 20, 2020 12:00am ET BY Ken BeaulieuAs the COVID-19 pandemic continues to rampage across the globe, with seemingly no end in sight, has there ever been a greater need for brands to activate their purpose or reason for being beyond profit?
READ MORE -
This Blog Post Has Nothing to Do with the Coronavirus
Posted: Apr 17, 2020 12:00am ET BY Andrew EitelbachFive years after allegations about media rebates set the marketing industry on edge, trust is still an issue. The ANA’s Andrew Eitelbach highlights this and other stories from ANA magazine that you can’t miss.
READ MORE -
5 Inspirational Quotes from Marketing Leaders
Posted: Apr 16, 2020 12:00am ET BY Ryan DingerNo matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.
READ MORE -
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Posted: Apr 15, 2020 12:00am ET BY Chris WaymanConsumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
READ MORE -
Disney’s Worldwide Reaction to COVID-19 and Etsy’s Army of Mask-Makers
Posted: Apr 14, 2020 12:00am ET BY Michael BerberichThis week, the ANA’s Michael Berberich highlights how Disney and Etsy are adapting to the novel coronavirus pandemic and provides resources for marketers looking to stay on the leading edge.
READ MORE -
How Content Can Help Your Brand Keep Calm and Carry On — Virtually
Posted: Apr 10, 2020 12:00am ET BY David BrownIn these extraordinary times, we are being tested on multiple fronts — at home, at school and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year.
READ MORE -
You’ve Heard of Viral Marketing: What about Virus Marketing?
Posted: Apr 9, 2020 12:00am ET BY Paul P. RobinsonThe ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.
READ MORE -
Beyond Profit Podcast: A Discussion with Eastern Bank’s Paul Alexander
Posted: Apr 9, 2020 12:00am ETBeyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.
READ MORE -
Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual
Posted: Apr 8, 2020 12:00am ET BY Matthew SchwartzMarketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.
READ MORE -
Marketers Are Agile and Empathetic in the Age of COVID-19
Posted: Apr 7, 2020 12:00am ET BY Bill DugganMarketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.
READ MORE -
7 Key Quotes from the 2020 ANA Brand Masters Conference
Posted: Apr 3, 2020 12:00am ET BY Ryan DingerThe 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
READ MORE