Marketing Maestros | Archive

Brave Decision Making Is an Investment in the Future of Your Brand

Posted: May 31, 2019 12:00am ET BY Ashley Rosenow

How can brave decision making positively impact your business? Ashley Rosenow of Match Marketing Group explains.

Things Are Looking Up for Marketing

Posted: May 29, 2019 12:00am ET BY Cliff Campeau

Organizational confidence in both marketing and marketers appears to be on the rise and zero-based budgeting (ZBB) has helped, not hindered, marketing’s resurgence.

Paging Print Magazines

Posted: May 24, 2019 12:00pm ET BY Matthew Schwartz

The death of print media has been greatly exaggerated. Here are a few reasons why marketers should take a closer look at print magazines and possibly reconfigure their budgets to get their message out via ink on paper.

Is the Corporate Website Still Relevant?

Posted: May 23, 2019 12:00pm ET BY Sebastian Jespersen

We are no longer going online. We are living online. The corporate website must serve as a one-stop shop for everything connected to your brand.

Balancing Short- and Long-Term Goals

Posted: May 23, 2019 12:00am ET BY Sonia David

Toni Clayton-Hine, CMO, Americas, at Ernst & Young LLC, has spent her career driving growth for major B2B brands. We recently caught up with the marketing veteran, who will be speaking at the ANA Masters of B2B Marketing Conference.

Does Anyone Care About Media?

Posted: May 22, 2019 12:00am ET BY Cliff Campeau

McKinsey estimated that companies across the globe could spend in excess of $2.0 trillion on media in 2019. So why haven’t advertisers stepped up their investment in building media competency?

The War on Ad Fraud Is Winnable

Posted: May 21, 2019 12:00am ET BY Bill Duggan

For the fourth time, ANA and White Ops have partnered on a study to measure bot fraud in the digital advertising ecosystem. ANA group EVP Bill Duggan provides key highlights.

How Citi Uses Experiential and Purpose-Driven Marketing to Drive Growth

Posted: May 20, 2019 12:00am ET BY John Wolfe

Experiential and purpose-driven marketing have emerged as key ingredients in the marketing mix. Jennifer Breithaupt, Citi’s global consumer chief marketing officer, discusses their power to drive growth.

You Need Human Data to Truly Measure Customer Engagement

Posted: May 17, 2019 12:00am ET BY Ernan Roman

If your key metrics focus on measuring how many and how much, it’s time to expand your metrics to include human data. Ernan Roman of ERDM explains.

Artificial Intelligence in Health Care, and How to Market It

Posted: May 15, 2019 12:00am ET

Experts say artificial intelligence will dramatically impact how we deliver health care in the future. Here’s how health care marketers can promote AI effectively.

Why Salary Transparency Is Important — Especially for Women and Diversity

Posted: May 10, 2019 12:00am ET BY Joanna Fragopoulos

Salary transparency is on everyone’s radar. Here’s why it could help boost diversity, promote fairness, and level the playing field.

The Future of 5G with Mo Katibeh of AT&T

Posted: May 9, 2019 12:00am ET BY Ken Beaulieu

Mo Katibeh, CMO of AT&T Business, is excited for 5G. Get a preview of his session at the 2019 ANA Masters of B2B Conference in this exclusive Q&A.

Competing on Character: Old-Fashioned Ideas for Modern Agencies

Posted: May 8, 2019 12:00am ET BY Adam Cahill

Competitive differentiation is hard to come by, but more technology is not the answer. Adam Cahill of Anagram explains how character can help agencies stand out.

15 Takeaways from #ANAAFM

Posted: May 6, 2019 12:00am ET BY Bill Duggan

Bill Duggan highlights 15 key takeaways from this year’s ANA Advertising Financial Management Conference.

Accenture Acquisition of Droga5 May Be Inflection Point for Madison Avenue

Posted: May 3, 2019 12:00am ET BY Matthew Schwartz

Accenture’s recent acquisition of Droga5 could be a game-changer for the advertising-agency business writ large. The ANA’s Matthew Schwartz explains.

Beyond Profit Podcast: A Discussion with Purpose Pioneer Carol Cone

Posted: May 3, 2019 12:00am ET

In the latest episode of the ANA Brand Purpose podcast, Carol Cone joins the show to discuss how she built a business around purpose, brands making a big impact on society, the rise of “purpose-washing,” and whether purposes does indeed drive business growth.

Even Great Content Is Not Always Content Marketing

Posted: May 1, 2019 12:00am ET BY Paul P. Robinson

Many marketers include content in their strategies, but the discipline of content marketing is a different animal altogether. The ANA’s Paul Robinson explains.