Marketing Maestros Archive
August 2019
-
How to Win an Echo Award
Posted: Aug 30, 2019 12:00am ET BY Robert TrainoDo you have what it takes to win an ECHO Award? There’s still time to enter — submissions close today!
READ MORE -
10 Insights from New Multicultural Media Forecast
Posted: Aug 29, 2019 12:00am ET BY Bill DugganThe U.S. Multicultural Media Forecast 2019 is a new study that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth. The following provides ten interesting insights from the study.
READ MORE -
Assessing the Potential for Transitioning Work In-House
Posted: Aug 28, 2019 12:00am ET BY Cliff CampeauAn increasing number of marketers are transitioning portions of their advertising activities from their external agency partners to in-house teams. How can marketers assess whether in-housing is right for them?
READ MORE -
Five Ways to Find the Budget for ABM
Posted: Aug 27, 2019 12:00am ET BY Peter IsaacsonBudgeting is one of those tasks that requires a lot of convincing. Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.
READ MORE -
Farewell to Media Industry Leader Andy Jung
Posted: Aug 26, 2019 12:00am ET BY Bill DugganOn August 18 we lost Andy Jung, a long-time leader in the media industry. Group EVP Bill Duggan remembers Jung’s contributions to world of media.
READ MORE -
A Driving Force at General Motors
Posted: Aug 26, 2019 12:00am ET BY Claudine WaiteA keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.
READ MORE -
Chobani's Leland Maschmeyer on Achieving Top-line Growth Through Creativity
Posted: Aug 23, 2019 12:00am ET BY Bill DugganOne of the featured speakers at ANA's Masters of Marketing, Chobani Chief Creative Officer Leland Maschmeyer is known for his focus on business outcomes and employee centricity. In this Q&A, he discusses in-house agencies to abductive reasoning, the importance of being "a factory," and more.
READ MORE -
Transactional Relationships Are Out
Posted: Aug 9, 2019 12:00am ET BY Bruno GralpoisCMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.
READ MORE -
New Study Reveals Untapped Opportunity to Drive Growth Via Multicultural
Posted: Aug 8, 2019 12:00am ET BY Bill DugganU.S. Multicultural Media Forecast 2019 is a landmark new study just released by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth.
READ MORE -
The Future Is Entangled
Posted: Aug 7, 2019 12:00am ET BY Antonella Bonanni, Sebastian JespersenAt the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person. Here are two current trends that brighten the outlook for what’s ahead.
READ MORE -
The Power of Love with Dunkin’ CMO Tony Weisman
Posted: Aug 6, 2019 12:00am ET BY Emma PhippsTony Weisman, CMO at Dunkin’ Brands, shares how Dunkin’ fosters that brand love and gives a preview of his session at the 2019 ANA Masters of Marketing Week.
READ MORE -
How Yelp Can Build Brand Reputation
Posted: Aug 5, 2019 12:00am ET BY Chuck KapelkeRead an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.
READ MORE -
A Matter of Trust
Posted: Aug 2, 2019 12:00am ET BY Matthew SchwartzResearch from Edelman suggests that consumers are wary of brands using social issues as a marketing ploy. Here’s how marketers can work to build trust with younger audiences.
READ MORE