Customer Experience Committee Meeting

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Agenda:

I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET

II. Measuring The Power Of Social Advertising With Location Technology: 11:10 am - 11:40 am ET

Sophisticated marketers are constantly adapting to ensure their ads are reaching the right person, at the right time, with the right message. To do this, you need to be able to measure what once seemed impossible: How many people who saw your social ad actually visited a store because they saw that ad? Nowadays, the ability to know who saw your content, match ad exposures to store visits, and easily measure incrementality is mission critical, as it empowers marketers to make in-flight optimizations and plan future campaigns based on real-world metrics. Location technology makes it easy for marketers to determine how campaigns on social platforms like TikTok and Snap impact store visitation, broken down by geography, demographic, and even by individual influencers.

In this session, Foursquare’s VP of Client Solutions, Greg Fatica will discuss how leading brands are using location technology to understand the real-world impact of their social advertising, and ultimately to better plan and optimize across the evolving social landscape. You’ll learn:

How savvy marketers are going beyond brand awareness to drive real-world business outcomes with social advertising
Key business questions advertisers are answering with location intelligence
Why omnichannel measurement is critical to maximize and prove return on investment in social advertising

Presented by:

Greg Fatica
VP Client Solutions
Foursquare

III. Leading with Purpose: Creating a Positive Impact for Clients: 11:40 - 12:10 pm ET

Historically, the legal industry has lagged behind other industries in its approach to marketing and its sophistication with client engagement. Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation. Nixon Peabody has been on a transformational journey, moving away from legacy marketing practices by embracing a client-centric, insights-driven approach to how they unite strategy, marketing, and firm performance. By taking a research-driven approach and applying methodologies and best practices that top brands use today, they have repositioned themselves around their core purpose – creating a positive impact. The launch of their new website was a critical step in the brand and business transformation of the firm.

Danielle Paige
Chief Marketing and Growth Officer
Nixon Peabody LLP

Steph Curran
Group Creative Director
Merkle

IV. Roundtable Discussion: 12:10 am - 12:50 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to CX. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of Customer Experience.