B2B Committee Meeting: The Pillars of an Omnichannel Framework (In-Person Only)

Seats are limited, non-transferable, and only available to client-side marketers only. First come first served. If you cannot register above, request an in-person seat at this session by emailing David C. Morgan at dmorgan@ana.net for your promo code. It is to be noted that if we cannot accommodate your seat we will let you know.

Customers, Communication, and Collaboration: The Pillars of an Omnichannel Framework

Effective marketing planning is a dynamic process that thrives on the synergy between different channels and specialties. By breaking down barriers, fostering a collaborative spirit, and focusing on customer needs, you can create impactful and memorable marketing campaigns that resonate with your buying audience.

In this session, Lou Cohen will delve into a framework for devising an omnichannel marketing plan that considers customer engagement, communication preferences, and strategic collaboration across different specialties.

Seats are limited and only available to client-side marketers only. First come, first served. To register, please email David Morgan at dmorgan@ana.net

Speaker

Lou Cohen
Digital Marketing & Demand Generation Leader, Director
EY
Adjunct Professor
Baruch College at the City University of New York and New York University