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Social Impact
Can Nonprofits Explain Their Brand Purpose?
Case Studies
Multicultural Excellence Awards
Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
Multicultural Excellence Awards
Exposing Asian American Women to CPR Training
The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
Multicultural Excellence Awards
The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
Event Videos
Industry Insights
Leading Edge
Political Advertisers Have an Untapped Opportunity in Context and Creative
Knowledge Partners
Knowledge Partners
The Fundraising Forecast: Top 10 Insights to Talk About in 2024
Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.
Knowledge Partners
The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
Knowledge Partners
CARE Honduras Drives Interest Tackling Gender-based Violence on Social Media
The nonprofit CARE Honduras leverages digital and social media to combat gender-based violence.
Podcasts