How Nonprofits Can Entice Corporate Partners to the Cause
Nonprofits' good works may no longer be enough to win support from corporate partners
The decline in corporate partnerships with nonprofits raises major questions for marketers: What are the challenges and barriers to forging mutually beneficial partnerships? How can negotiations be simplified? And do guaranteed partnership minimums need to be discarded? Answering those questions will be crucial for nonprofits that want to stay solvent, cultivate deeper relationships with donors, and boost their visibility.
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