Fundraising During the Election Season
Nonprofits must sharpen their focus on targeted messaging to cut through the political clutter
As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.
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