Data Privacy
Resources to navigate the complex matrix of personal information collection and storage.
Comprehensive and sometimes conflicting privacy laws across the U.S. have made the implementation of effective data privacy policies a real challenge.
With the ANA's extensive range of content, guidelines, and events, marketers can master existing legislation and successfully navigate pending laws while still promoting brand growth.
Laquan Austion, VP of public policy for the ANA Government Relations team, outlines how the ANA is leading an effort to protect consumer rights.
“Without a preemptive national data privacy law, marketers need help to understand and comply with overlapping, and sometimes contradictory, requirements in state law.”
- Bob Liodice, ANA CEO
Recent Insights
Read about and listen in to the latest data privacy developments.
Ethics Issue Alerts
Honoring Consumers’ Marketing Preferences: The Right Thing to Do
Federal and State Privacy Legislation
In addition to being a founding member of Privacy for America, through our Government Relations practice the ANA engages on nearly every proposed piece of comprehensive privacy legislation in the states, seeking to ensure the data-driven marketplace can continue to thrive while also protecting consumers.
Industry Perspectives
Speaker presentations and summaries from ANA conferences and events.
Join the Conversation
Network with and learn from industry experts at these upcoming ANA events offering insights into how marketers can avoid legal hot water and effectively navigate new and existing data privacy laws and regulations.
| July 18 |
Harnessing AI & Machine Learning in Customer Data Platforms for Dynamic Campaign Activation 30 Minutes |
| July 25 |
The State of Gen Z and the Future of Advertising 30 Minutes |
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.