Partner Content

As more events move to streaming and as programmatic adoption increases, there is opportunity for advertisers to make their message heard during live events.

Direct mail boasts an ecosystem that has been humming for decades, and new technology has added valuable options for integrating direct mail seamlessly with other marketing channels.

As TV approaches its fully digital future, many brands, agencies, and publishers fear the same problems that have plagued the online advertising ecosystem will now encroach on connected TV (CTV). Is there a way to ensure the sins of digital media won't impact the CTV advertising ecosystem, too?

The TV landscape has changed dramatically over the past decade. Now, so too must the TV upfronts.

Tapping into imaginative, innovative direct marketing tactics can help businesses create integrated and interactive omnichannel campaigns that don't break the bank.

How fans cheer on their teams differs from one generation to the next. But one thing that isn't changing is fans' commitment to their teams. Brands that can tap into that loyalty may find a highly receptive consumer base.

Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.

In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.

How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.

What exactly constitutes linear and non-linear in the increasingly digital landscape of TV? Is it the device, the programming content, or the ability to run addressable advertising? To find the answer, marketers need a better understanding of how content is distributed across platforms.

Nancy Smith of Analytic Partners shares her perspective on the challenges marketing leaders face with the speed of change, how new innovations influence consumer behavior, and how brands can leverage AI as a potential solution.

With interest in women's professional sports hitting a high water mark in 2023, marketers can expect an increased focus on women and girls across major sporting events in 2024, including the NCAA Finals, National Girls & Women in Sport Day, and arguably the most prestigious sporting event of the year: the 2024 Olympic Games.

The functions of the left and right sides of the brain help shape how people see the world around them and have specific implications for marketers. Appealing to one side of the brain or the other can sculpt consumer impressions, improve recall, and drive conversion.

Scoping season is all about collaboration. Each stage is a chapter of this partnership story. This journey is about creating something effective together, where each plan, discussion, and decision matters. Here's how to do it.

By embracing AI, brand teams can free up valuable time and focus on strategic thinking, innovation, and creativity. There are a number of ways marketers will need to prepare.

Despite a troubled economic environment, consumer concerns over inflation, the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.

The living room has always been a coveted space for marketers to reach their audience. It's where families gather, friends socialize, and individuals unwind. However, the rise of streaming services, smart devices, and changing consumer behaviors have shifted the dynamics of living room advertising.

As connected TV advertising technology grows more sophisticated, it's not only making TV more affordable for more brands, it's also unlocking a coveted space for brands of all shapes and sizes: the lower half of the marketing funnel.

Converged TV advertising — especially via CTV and digital video — offers brand and agency professionals an unparalleled opportunity to quickly measure and understand their campaign performance. But, too many advertisers spend more time measuring campaigns and less time optimizing them — a phenomenon dubbed the "converged TV disconnect."