Study: Most Consumers Say Privacy and Personalization Can Coexist
People say criminal activity — not ads — is their biggest concern when it comes to online privacy
Most people like a free, open internet supported by advertising and are willing to exchange their personal information to keep it that way, a new IAB study reveals. The study comes amid a proliferating number of data privacy laws at the state level while federal legislation continues to languish on Capitol Hill despite ongoing efforts.
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