Privacy

Federal Privacy

ANA strongly supports enactment of federal privacy legislation that sets strong baseline privacy protections for consumers and establishes a national standard for businesses to continue to grow, innovate, and create valuable new ad-supported services. ANA is a founding member of Privacy for America, a broad coalition of trade associations and companies working with Congress to pass comprehensive privacy legislation.

In addition to our work with Congress, the ANA engages with other federal regulators, like the Federal Trade Commission (FTC), to represent the interests of advertisers. Last year, ANA provided comment (available as a PDF) during the FTC’s Advance Notice of Proposed Rulemaking on "Commercial Surveillance and Data Security."

To keep up with the latest from both Congress and the agencies, go to our federal legislative tracking page or email washington@ana.net to sign up for our weekly newsletter, The ADvisor.

State Privacy

ANA engages on nearly every proposed piece of comprehensive privacy legislation in the states, seeking to ensure the data driven marketplace can continue to thrive while also protecting consumers.

To track the latest proposed legislation that could impact advertisers in the states, please visit our state legislative monitoring service.

States with Comprehensive Privacy Laws

To date, 14 states have passed comprehensive privacy legislation. Below, you can find a list of states that have enacted omnibus privacy laws affecting advertisers ordered by their effective dates.

In addition, numerous states have passed issue-specific privacy laws as noted in the table below that could impact advertisers and marketers.