Breaking Through the Noise with Influencer Marketing (Half Day)

Consumers are more informed than ever before while making purchasing decisions. You need to break through the digital noise and impact those decisions.  Influencer Marketing is a key strategy that helps you to stand out in the social media feeds to ensure your target customers know who you are and why your brand is better than the competition.

Influencer marketing has been a critical piece of digital marketing strategy since the beginning of digital.  It shows no sign of diminishing because word of mouth is the most trusted way for a potential customer to hear about your product. New “digital influencers” are popping up at record speed which makes the space very tricky to navigate effectively. How can you tell which influencers are legitimate? How do you figure out who is a good partner for your brand? How do you work with an Influencer to ensure a successful campaign?

Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

Who is this workshop for?

This workshop is for marketing executives and professionals that want to be well versed in the influencer marketing landscape and a gain a current understanding of the influencer marketing opportunity for their brands.

Workshop Benefits

As a result of this workshop, you and/or your team will be better able to

Increase marketing effectiveness by:

• Understanding the influencer marketing opportunity for you brand as it ties into your various brand marketing goals
• How to identify and reach out to suitable influencers for your brand, and identify the best social media platforms on which to collaborate
• How to set expectations, manage the influencer contract process, and set your brand up for a successful collaboration and yields a positive ROI
• Understand the different tiers of digital influencers, including micro-influencers and celebrity influencers

Download the full benefits here