Harness the transformative power of AI for Marketing.
Marketers have always looked to technology for new ways to innovate and grow. Now, at the dawn of the age of artificial intelligence, it's clear that AI has the potential to radically transform the marketing and advertising industry. How, where, when are but a few of the fundamental questions facing our industry.
The ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.
Research Reports
Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Explore the ANA's Most Recent AI Insights
Connect with the ANA Community
Members Only One-Day Conferences
Enjoy insightful content in a collegial atmosphere, at member locations across the U.S.
| November 21 |
Inclusive Marketing in the Age of AI Hosted by LFCoB, San Francisco State University (In-Person Only) San Francisco |
Futures Webinar Series
Gain valuable insights into the latest tech developments and emerging trends with our Futures webinar series. Join industry leaders as they discuss AI, blockchain, Web 3.0, and more. Register now to be part of the conversation and stay ahead of the curve.
| January 15 |
CES 2025 30 Minutes |
MarTech Committee
Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
| January 23 |
MarTech Committee Meeting Virtual Meeting (Eastern Time) |
Marketing Futures Committee
Focused on innovative topics and emerging trends, including artificial intelligence, augmented reality, virtual reality, blockchain technology, Amazon, voice search, and digital transformation.
| December 3 |
Marketing Futures Virtual Meeting (Eastern Time) |
AI Committee
Explores the myriad use case opportunities that marketers are pursuing in applying AI and helps to address the issues and risks around governance, ethics, and intellectual property protection.
| December 11 |
AI Committee Meeting: AI Reflection: How Far We’ve Come And Where We Are Going Virtual Meeting (Eastern Time) |
| February 26 |
AI Committee Meeting Virtual Meeting (Eastern Time) |
2024 ANA AI for Marketers Conference
The 2024 ANA AI for Marketers Conference assembled some of the industry's best experts to explore the myriad use case opportunities marketers are pursuing in applying AI and addressed the issues and risks around governance, ethics, and intellectual property protection.
Attendees heard real examples from leading brands that demonstrate how they're successfully using this technology to improve performance and drive efficiencies, and how some are putting guardrails in place to enable long-term success.
2024 ANA Marketing Technology for Marketers Conference
The 2024 ANA Marketing Technology for Marketers Conference explored how emerging capabilities like Generative AI, Composability, and Low Code/No Code are being used to create brilliant customer experiences.
Attendees joined our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world's most innovative marketing programs and how they have learned to master their stack to exceed their business objectives.
The Global CMO Growth Council Official Position on Generative AI
Bringing the marketing industry together to establish a foundation for the responsible use of Generative AI to drive business growth and good around the world.
Build a Career-Defining Skill Set
AI Training at the ANA
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
Free Learning Resources
From Adobe:
Adobe offers several free resources for those interested in design and other creative capabilities powered by AI. Users can also refresh Illustrator and Photoshop skills with tutorials.
From Amazon:
This set of free on-demand courses will help grow your technical skills and learn how to apply machine learning (ML), artificial intelligence (AI) and deep learning (DL).
From Google:
Google’s free Introduction to Generative AI learning path provides an overview of generative AI concepts.
From Meta:
Meta’s AI Learning Alliance (AILA) is an initiative to strengthen diversity and increase equity in the field of artificial intelligence. Here you'll find free AI courses, practice tests, a curriculum, as well as virtual training.
From Microsoft:
Microsoft’s free AI Learning Hub offers documentation, learning and resources. Those who complete are eligible for a free MS Certification exam.
Take the Next Step
For more on ANA’s AI efforts and to learn how you can get involved with the ANA Artificial Intelligence practice, contact the ANA Marketing Technology and Addressability team at marketing-technology@ana.net.