AI Committee

The next generation of Artificial Intelligence is here and it will have profound impacts on our business and change the way we work. This innovation breakthrough is automating tasks and allowing marketers to focus more on areas that require our human judgment and imagination, like developing strategy, evaluating creative, and deriving valuable insights from data.

The AI Committee explores the myriad use case opportunities that marketers are pursuing in applying AI and helps to address the issues and risks around governance, ethics, and intellectual property protection. You’ll hear real examples from leading brands that demonstrate how they are successfully using this technology today to improve performance and drive efficiencies, and how some are putting guardrails in place to enable long-term success.

This committee will provide you with practical education, inspiration, and expert networking opportunities to understand the evolving landscape today and in the coming year ahead to successfully integrate AI within your marketing efforts.

Contact the ANA staff managing the AI Committee:

• Michael Donnelly, EVP
• Jeff Minsky, VP

Discussion Topics:

• The Impact of Next-Generation AI on Business and Work
• Empowering Marketers Through AI Automation
• Exploring AI in Marketing: Use Cases and Challenges
• Real-World Success Stories and Future-Proofing with AI

The AI Committee is open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.

Request to Join

Thought Leadership

• Tapping Into the Power of Generative AI for Strategic Marketing Transformation (September 2023)
  On November 20, 2022, one of the world's most advanced forms of artificial intelligence, generative AI, gained a simple, consumer-friendly, conversational interface. In some ways, it felt like other inflection points in technology history: the advent of the internet, web browsers, search engines, social media, and smartphones. In other ways, it felt like the start of something even bigger.