AI, XR and the Immersive Brand Experience (201) - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Emerging technologies, most notably Artificial Intelligence (AI) and extend reality (XR), are causing a level of disruption in the world of marketing and brand-building not seen since the late 1990s. Back then, fear of missing out (FOMO) tended to transform even the most strategic marketers into copy-cat tacticians—desperately chasing the “latest and greatest” technology, platform, and application—with little regard to its long-term impact on brand positioning and equity.

Today, emerging technologies like AI and XR have the same disruptive potential… in both a positive and negative sense. The opportunity for marketers is to get out in front of these powerful technologies and develop a strategic understanding of their potential application in branding and marketing. That is, to not (once again) lead with activation and tactics, but instead with thoughtful strategy and planning.

This workshop will demonstrate how AI and XR can enable marketers to achieve the once-elusive goal of one-to-one marketing that Don Peppers and Martha Rogers originally projected in their 1993 best-selling book, The One-to-One Future. It will show how these technologies can be strategically applied to micro-segment markets and to hyper-personalize virtually every element of the marketing mix. Specifically, it will demonstrate the potential for AI to personalize a brand’s customer experience, and then for XR to make it more dynamic and immersive than ever.

This workshop is excerpted from the companion Full Day Workshop, “AI & the Hyper-personalized Brand”, where participants dive deeper into the strategic use of AI to enhance content marketing. They explore how to harness AI-driven solutions across every aspect of content management, from research and creation to personalization and optimization, while addressing the challenges of maintaining brand consistency, creativity, and compliance.

Target Audience
This workshop is not meant to be a ‘how-to’ manual, rather, it is a powerful guide for strategists and marketing leaders to leverage the strategic application of the right AI and XR tools to drive brand engagement and business lift. It is ideal for:

• Senior level marketing executives, tasked with setting high-level brand strategy
• Mid-level marketers, responsible for day-to-day brand activation and development
• MarTech, seeking to better grasp the strategic application of emerging technologies

Download the full benefits here

• WELCOME & OPENING REMARKS (5min)
• Key Concepts: The Marketing Possibilities Enabled by AI (20min)
• AI & The Hyper-Personalized Brand Experience (40min) 
• Exercise - Hyper-Personalizing Your Brand Experience through AI (40min)
• BREAK (10min)
• XR & The Super-Charged Brand Experience (30min)
• Exercise - Super-Charging Your Brand Experience (30min)
• CLOSING (5min)