All MKC Content
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National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility
Event Recaps February 13, 2019National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the U.K. and northeast U.S., it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund — National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.
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Organization Transformation at BMO Harris Bank
Event Recaps February 13, 2019BMO Harris Bank transformed its marketing organization and consolidated its fragmented agency roster to become a more efficient growth engine for the business.
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Personal and Organizational Advice for Nonprofit Professionals
Conference Session Videos February 13, 2019In this video, panelists shared recommendations for enhancing individual careers and organizational cultures.
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Personal and Organizational Advice for Nonprofit Professionals
Event Recaps February 13, 2019Panelists shared recommendations for enhancing individual careers and organizational cultures.
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Raising the Bar at Anheuser-Busch
Trends and Technology February 13, 2019As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.
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The Best Branded Bots
Event Recaps February 13, 2019From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.
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The State of Content Marketing in 2019
Webinar Rewinds February 13, 2019Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.
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Transformation at Speed
Event Recaps February 13, 2019The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands and their partners still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior? Barry Wacksman, Vice Chairman and Global Chief Strategy Officer, R/GA will explore the three mandates for change that all modern brands must navigate, while providing real-world case studies of those successfully making the shift. The presentation will reveal new ways of working, new types of deliverables and corresponding compensation models.
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Brand Activation Legal Webinar: February 2019
Event Recaps February 12, 2019Learn how AI is actually being applied and how it is impacting the advertising business now and how it will impact the advertising business in the future.
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Gen Z: The Total Social Generation
Knowledge Partners February 12, 2019Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.
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Quick Bits for the Week of February 11, 2019
Trends and Technology February 11, 2019What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.
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How Acura “Influenced” Drivers to #LookUp
Event Recaps February 8, 2019Utilizing an influencer marketing strategy primarily on Instagram, Acura enabled their audience to create their own unique content and elevate the brand's "#LookUp" campaign.
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How to Lead a Successful Sustainability Program
Trends and Technology February 8, 2019Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.
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Turtle Wax and the Sphere of Influence
Event Recaps February 8, 2019Turtle Wax presented on how to authentically intersect with unique audiences to drive influence and sales.
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Agile Marketing in an In-House Environment
Event Recaps February 7, 2019In this session, Andrea Fryrear, President of Agile Sherpas and Audrea Laffely, Director of Integrated Production at John Hancock will share an overview of agile marketing, how it works at an in-house agency, best practices and a case study of it in practice. We will then open up the floor to discussion on the topic. Members can share their experiences and ask questions of each other to learn how best to implement agile marketing.
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Avoiding Pitfalls When Bringing Programmatic In-House
Event Recaps February 7, 2019Bringing advertising and marketing services in-house is the "all the rage" these days. But it's not right for every brand and not every capability is best suited for in-house. In this session, Charles Cantu will share best practices and what to look out for when you think you're ready to bring programmatic buying and management in-house.
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Branded Entertainment, or Just Entertainment? What’s the Difference?
Event Recaps February 7, 2019PepsiCo’s in-house agency shared some examples of its film-making successes.
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Five Tips for Building and Maintaining a Marketing Team
Event Recaps February 7, 2019Ryan Bonifacino shared recommendations for staffing and organizing marketing teams.
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Forget "Converting Consumers;" Try Satisfying People with Products and Marketing
Event Recaps February 7, 2019Hello shared advice for product development, brand positivity, and conversational marketing.
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IBM’s Approach to Marketing: Agile, Data-Driven, and Client-Centric
Event Recaps February 7, 2019IBM identified three pillars of its approach to marketing.
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