All MKC Content
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“It’s Because You Have Puppies,” They Say, and Why They're Wrong
Event Recaps February 15, 2019BC SPCA shared its proven strategies for getting to know your market, determining optimal content, delivery, and format, and targeting those who are most likely to convert.
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60 Ideas in 60 Minutes — Direct Mail Fundraising at Its Best
Event Recaps February 15, 2019We all know that direct mail is still a critical element of our multi-channel fund raising programs. In this fast-paced session, three industry experts showcased winning ideas tested across a variety of vertical markets — from small to large nonprofits.
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Are You There, Alexa? It's Me... A Passionate Donor
Event Recaps February 15, 2019Voice-activated speakers such as Alexa will hit a tipping point, and it will happen faster than we can predict. Will you be present to meet your donors where they are, in the moment they're ready to support you? Don't get left in the dust!
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Close That Loop! Connecting Website Behavior and Mail Strategy
Event Recaps February 15, 2019Learn how the American Red Cross has adopted programmatic direct mail solutions, from tagging and capturing on-site behavior, through the as little as 48-hour time window of sending prospects a relevant mail piece.
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Digital Ads from Design to Dollars
Event Recaps February 15, 2019M+R and UNHCR discussed how they built a media plan (what you should spend at first and how much you can scale), the reporting basics (including attribution), reaching valuable audiences, and examples of ads design that worked.
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Digital Media Transformation: Beyond Facebook and Paid Search
Event Recaps February 15, 2019Nonprofits are allocating more and more dollars to digital media, but most are only leveraging paid search and Facebook. This session uncovered the full funnel, revealing key components to a digital media program.
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Enhance Your Marketing Efforts with USPS’s Informed Delivery Service
Event Recaps February 15, 2019This session highlighted how the USPS’s Informed Delivery offers nonprofit mailers an opportunity to increase their campaign reach with a synchronized physical direct mail piece and digital touch point that generates additional consumer impressions, interactions and ultimately, donations.
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Harnessing Media to Tackle Prominent Issues
Social Impact February 15, 2019In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Conference Session Videos February 15, 2019In this video, experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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How to Leverage Multiple Channels to Achieve Your Sustainer Goals
Event Recaps February 15, 2019Experts at different organizations shared insights on how they are leveraging different channels to meet the needs of sustainer acquisition, retention, engagement, and upgrading.
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Influencer Marketing Overview
Conference Highlights February 15, 2019In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.
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Online and Offline Channels Unite: An In-Depth USO Case Study
Event Recaps February 15, 2019The Anne Lewis Strategies team took a deep-dive into a case study on how the USO has implemented a “surround-sound” approach to fundraising: the innovations and coordinations happening behind the scenes in sharing learnings across silos that optimize every channel — all while protecting net revenue.
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Overview of the 2019 ANA DC Nonprofit Conference
Conference Highlights February 15, 2019Get two-minute overview of ANA's 2019 Nonprofit Conference in Washington, D.C.
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Privacy Collides with Data for Good: What You Should Know, What You Can Do!
Event Recaps February 15, 2019Legal and policy experts shared their insights on what you should consider doing now in preparation to be in compliance with new stringent privacy laws.
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Quality Beats Quantity: Innovative Audience Testing
Event Recaps February 15, 2019Representatives from the National Park Foundation and their marketing partners illustrated how they set up campaign testing to shift their strategy and highlighted how the resulting changes yielded increased new-to-file acquisition, reactivation of lapsed donors, and increased conversions of website visitors.
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Retaining Your F2F Donors
Event Recaps February 15, 2019Two organizations demonstrated how they are collecting donor data and using it to manager their fundraisers, change the donor experience, and get massive improvement in retention.
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Tips to Optimize Your Sustainer Program
Conference Session Videos February 15, 2019In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Tips to Optimize Your Sustainer Program
Conference Highlights February 15, 2019Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.
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Tips to Optimize Your Sustainer Program
Event Recaps February 15, 2019Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.
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Using Sustainer Attribution to Drive Future Growth
Conference Session Videos February 15, 2019In this video, The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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