All MKC Content
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Using Sustainer Attribution to Drive Future Growth
Event Recaps February 15, 2019The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Session Videos February 15, 2019In this video, Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Conference Highlights February 15, 2019Operation Smile uses a marketing mix of DRTV, email, and selective direct mail to convert single donors to sustainers.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Event Recaps February 15, 2019Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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2018 Year in Review: Brand Sponsorships by the Numbers
Knowledge Partners February 14, 2019Hookit created a report looking back at the most successful brand sponsorships in 2018.
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2019 ANA DC Nonprofit Conference — Opening Remarks
Conference Session Videos February 14, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA DC Nonprofit Conference.
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Advanced TV Case Study from Tyson Foods
Event Recaps February 14, 2019Tyson Foods experimented with advanced TV and shared how lessons learned influenced future strategic decisions.
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Creating Effective Conversion and Stewardship Journeys
Event Recaps February 14, 2019Learn how smaller organizations, and missions with less immediate urgency, blend rapid response tactics with evergreen messages to create a responsive, replicable, and supportable donor experience that drives not only engagement and interest, but dollars.
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Digital Character and the Humanization of Brands
Knowledge Partners February 14, 2019Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.
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Does Brand Awareness Affect Online Fundraising?
Conference Session Videos February 14, 2019In this video, learn how M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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Does Brand Awareness Affect Online Fundraising?
Conference Highlights February 14, 2019Feeding America used a traditionally slow giving period to test the correlation between brand awareness and donation levels.
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Does Brand Awareness Affect Online Fundraising?
Event Recaps February 14, 2019M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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From Giving to Givebacks: Keep Donors Coming Back for More
Event Recaps February 14, 2019Leaders from Anne Lewis Strategies and partners at the Bill & Melinda Gates Foundation unpacked the whys and hows of developing and executing a digital strategy that keeps your supporters clicking, opening, liking, sharing, and coming back for more.
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From Saturation to Success: Acquisition Breakthroughs!
Event Recaps February 14, 2019Hear from non profits who opened up new markets and improved their prospecting with new acquisition creative.
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Hot Creative Ideas to Heat up Your Fundraising Results
Conference Session Videos February 14, 2019In this video, leaders in nonprofit marketing shared creative ideas to spark inspiration.
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Hot Creative Ideas to Heat up Your Fundraising Results
Conference Highlights February 14, 2019Save the Children deploys pop-ups on its Web pages to retain potential donors and generated ideas.
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Hot Creative Ideas to Heat up Your Fundraising Results
Event Recaps February 14, 2019Leaders in nonprofit marketing shared creative ideas to spark inspiration.
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Implementing Long-Term Growth Plans at Nonprofits
Conference Session Videos February 14, 2019Committing to long-term growth plans can be challenging. In this video, two nonprofits shared how and why they’ve committed to staying the course.
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Implementing Long-Term Growth Plans at Nonprofits
Conference Highlights February 14, 2019When powering its brand-building campaign, Concern Worldwide U.S. defied conventional thinking by focusing first on direct marketing before using DRTV.
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Implementing Long-Term Growth Plans at Nonprofits
Event Recaps February 14, 2019Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.
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