All MKC Content
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Leveraging Live Video to Drive Business Outcomes
Event Recaps February 5, 2019OH Partners, a full-service creative agency based in Phoenix, Ariz., shared best practices for creating social content that drives business outcomes.
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The Art of Going Viral
Event Recaps February 5, 2019Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.
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Transparency in Programmatic Media Buying
Event Recaps February 5, 2019Explore how to take ownership of the media buying process. See where to begin, understand what data you have, and what you are missing. Discover the savings and benefits of an in house trading desk.
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Why Farmers Insurance Embraces Native Advertising
Event Recaps February 5, 2019Farmers Insurance shared case studies on how native advertising and a soft-sell journalistic approach can improve brand’s effectiveness.
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Quick Bits for the Week of February 4, 2019
Trends and Technology February 4, 2019What marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.
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How Two Brands Used Print to Increase Results and ROI
Event Recaps January 31, 2019The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.
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Hulu Partners with Charmin, Coca-Cola to Test Pause Ads
MediaPost January 31, 2019Hulu experiments with a new ad format.
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It’s Not Either/Or: How to Utilize Both Print and Digital
Event Recaps January 31, 2019Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.
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Making the World a Better Place
Social Impact January 31, 2019A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.
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The Journey Toward an In-House Agency: Stanford Health Care’s Story
Event Recaps January 31, 2019Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.
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What Marketers Need to Know: Optimizing Ad Spend In Programmatic
Webinar Rewinds January 31, 2019Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.
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Yahoo Sports Creates Activations Around Super Bowl
MediaPost January 31, 2019Yahoo engages Super Bowl fans with an experiential campaign.
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5 Trends in B2B Email Marketing
B2B January 30, 2019Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.
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KISS Products Launches Bold Social Media Campaign
Event Recaps January 30, 2019KISS Products shared its innovative digital and social work as well as key lessons learned.
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Life Insurance 101: Where Life Insurance Meets Social Media
Event Recaps January 30, 2019New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.
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Marriott and Whistle Sports: Building Engaging Content for Unique Distribution Platforms
Event Recaps January 30, 2019Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docuseries “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.
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Mastering Social Media in 2019
Event Recaps January 30, 2019Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.
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The Future of Search: Voice and Visual
Webinar Rewinds January 30, 2019This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.
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2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight
Leading Edge January 29, 2019The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the changing landscape.
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A Robust Data Architecture Powers H&R Block’s Content Marketing Strategy
Event Recaps January 29, 2019H&R Block’s journey to delivering personalized website content to consumers began with an investment in data and measurement.
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