All MKC Content
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Quick Bits for the Week of January 14, 2019
Trends and Technology January 14, 2019What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.
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A Classic Brand Freshly Brewed
Trends and Technology January 9, 2019Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.
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Five Ways to Rebuild Customer Trust in the Post-Trust Era
Webinar Rewinds January 9, 2019Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.
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Optimizing First-Party Data for Your B2B Marketing Campaign
Webinar Rewinds January 9, 2019The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.
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2019 Kickoff: Keeping Your Ads Less Controversial than the NFL and Oscars
Webinar Rewinds January 8, 2019Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.
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Quick Bits for the Week of January 7, 2019
Trends and Technology January 7, 2019What marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.
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Next-Generation TV White Paper
Leading Edge January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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The Data-Centric Organization 2018
Leading Edge January 4, 2019U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”
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Attribution and the Empowered Marketer: A DMA Whitepaper
Leading Edge January 3, 2019Learn why attribution has become a fundamental organizational priority across most marketing organizations.
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Cross-Device Identity Solutions RFI Template
Leading Edge January 3, 2019DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.
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What Did Film Studios Spend on TV Advertising in 2018?
MediaPost January 2, 2019While TV film marketing remained flat in 2018, box office revenue grew.
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AAM's Media Intelligence Center
Knowledge Partners June 15, 2016ANA Corporate Marketer Members have complimentary access to the AAM’s Media Intelligence Center, the industry’s source for trusted cross-media data on circulation, readership, and digital activity metrics.
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High-Value, Low-Cost
Spotlight May 1, 2011Leverage the power of GfK MRI to make your consumer segmentations actionable. Learn why it's important to integrate customer segments and make connections with your target groups.
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State Legislative Monitoring Service
Knowledge PartnersAccess customized reporting on state legislative actions on a variety of issue areas important to advertisers and marketers.
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