All MKC Content
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Modern Marketing and Its Demand for Holistic Skills
Event Recaps February 7, 2019Johnson & Johnson offered its observations on new approaches to marketing.
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The Future of Retail and Restaurant Marketing
Event Recaps February 7, 2019Bareburger identified five ways that retailers and restaurants can maintain their marketing edge.
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Digital Transformation
Insight Briefs February 6, 2019Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.
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Four Ways B2B Marketers Can Use Virtual Reality and Augmented Reality
B2B February 6, 2019Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.
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How Bloomberg Uses an Internal Agency Model to Achieve Business Goals
Event Recaps February 6, 2019By creating its own internal agency, Bloomberg’s marketing division has been able to prove its value to the overall business.
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How Johnnie Walker Reignited Its Brand Through Purpose
Event Recaps February 6, 2019In recent years Johnnie Walker’s growth had slowed and wasn’t resonating with diverse audiences. To refresh the brand’s foundations, the company sharpened its insight by applying a new lens, “progress with purpose,” and developed the “Keep Walking America” platform in the U.S.
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How NASCAR Attracted Latinos to the Sport Through Authentic Storytelling
Event Recaps February 6, 2019NASCAR explained how to create authentic storytelling and leverage cultural cues to help your brand connect with Latinos.
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Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey
Webinar Rewinds February 6, 2019In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.
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Myths in Marketing to Black Consumers
Event Recaps February 6, 2019Matthew Barnhill, founder of and research marketing consultant at ConsumerSense, debunked some of the common myths in targeting black consumers.
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Organize Your B2B Agency Ecosystem for Scale, Efficiency, and Business Impact
Webinar Rewinds February 6, 2019Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.
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Our Music, Our Culture: Black Music's Influence on Popular Culture
Event Recaps February 6, 2019Pandora, in partnership with Burrell Communications, shared a sneak peek into its new research on the trendsetting Black consumer with marketing implications beyond music that will help advertisers win over this audience.
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Rethinking Culture in Multicultural Marketing
Event Recaps February 6, 2019Amanda Sabreah, founder of and CEO at Partnr, shared insights into how to be inclusive in marketing and why more companies need to research and interview different demographics to build authenticity.
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Sponsorship in Esports: a Guide for Brand Marketers
Knowledge Partners February 6, 2019Hookit takes a look at the world of esports, and shares how brands can effectively align with properties in the space to drive ROI.
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Taking Better Approaches to Agency Management and Reviews
Event Recaps February 6, 2019In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.
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Verizon’s Migration to an Agency Holding Company
Event Recaps February 6, 2019By switching to an agency holding company model, Verizon positioned its brand and business for the future.
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Which Brands Have the Most Effective Sponsorship Portfolio?
Knowledge Partners February 6, 2019Hookit shares which metrics connect most closely with effective sponsorships for brands.
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10 Marketing Risk Questions Every Company Needs to Ask
Event Recaps February 5, 2019The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company's investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.
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Assigning TV Credit: A Practical Guide to Attribution
Knowledge Partners February 5, 2019This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.
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Building Honda’s Shopping Bot
Event Recaps February 5, 2019Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.
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Driving Organic Traffic with SEO in 2019
Event Recaps February 5, 2019Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.
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