All MKC Content
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How to Make Agile Marketing Work for You
Event Recaps January 29, 2019Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.
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John Deere: An Original Content Marketer
Event Recaps January 29, 2019The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.
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Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
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No One Should Tell Your Story Better than You
Event Recaps January 29, 2019St. Jude Children’s Research Hospital is an organization rich with stories to tell about its patients, donors, and employees. The brand hired a team of former journalists to tell these stories in a compelling way via digital media.
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Risk Management for In-House Creative Content
Event Recaps January 29, 2019The ANA and BCG researched and identified best-in-class risk management practices for in-house agencies, and shared results and findings from the research to be released later at this year’s In-House Agency Conference in April.
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Taking Brands to the Next Level with Content: Three Case Studies
Event Recaps January 29, 2019Three case studies demonstrate the effect a good content marketing strategy can have on business outcomes.
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Using Data-Driven Decisions to Drive People, Process, Performance, and Perception
Event Recaps January 29, 2019Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.
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Quick Bits for the Week of January 28, 2019
Trends and Technology January 28, 2019What marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.
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Tailor-Made TV: How Consumers Custom Design Their TV Viewing
Knowledge Partners January 28, 2019This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.
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Adding a Little of That Human Touch
Trends and Technology January 25, 2019How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.
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Brand Activation Legal Committee: January 2019
Event Recaps January 24, 2019Perkins Coie’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases and a review of recent NAD and CARU cases.
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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Building a Marketing Learning Culture at HP
Event Recaps January 23, 2019HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.
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CES 2019: Tech and Trends Marketers Need to Know
Webinar Rewinds January 23, 2019In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.
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Content As a Differentiator
B2B January 23, 2019In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.
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Legal Issues Affecting Marketers in 2019
Event Recaps January 23, 2019The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.
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State Privacy Update
Event Recaps January 23, 2019ANA’s Chris Oswald will give an update on what’s occurring in the states on privacy.
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Taking a Strategic Approach to Marketing and Agency Partnerships
Event Recaps January 23, 2019Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.
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The Emergence of Artificial Intelligence
Insight Briefs January 23, 2019This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.
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Washington Update: January 23, 2019
Event Recaps January 23, 2019The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.
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