All MKC Content
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Attorney General Investigations
Conference Session Videos November 12, 2020In this video, a panel of lawyers discussed an array of topics related to AG investigations, including how to respond to them and why they sometimes go public.
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Attorney General Investigations
Event Recaps November 12, 2020A panel of lawyers discussed an array of topics related to AG investigations, including how to respond to them and why they sometimes go public.
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Government Relations Amid a Pandemic and Presidential Election
Conference Session Videos November 12, 2020In this video, ANA’s Dan Jaffe provided a year in review of ANA’s government relations efforts, detailing how the COVID-19 pandemic and presidential election have affected issues ranging from data privacy to advertising taxes.
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Government Relations Amid a Pandemic and Presidential Election
Event Recaps November 12, 2020ANA’s Dan Jaffe provided a year in review of ANA’s government relations efforts, detailing how the COVID-19 pandemic and presidential election have affected issues ranging from data privacy to advertising taxes.
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Henkel and Aki Technologies Share the Success of Phase 1 of Personalization at Scale (DCO++) and the Growth to Phase 3
Event Recaps November 12, 2020Learn how Henkel has embraced Personalization @ Scale with a successful partnership with Aki Technologies — taking slow and steady steps together to personalize video, mobile and adding screens to align to consumer behaviors and moments.
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Hot Topics in Children’s Advertising
Conference Session Videos November 12, 2020In this video, a panel offered helpful information on topics such as the Children's Online Privacy Protection Act (COPPA).
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Hot Topics in Children’s Advertising
Event Recaps November 12, 2020A panel offered helpful information on topics such as the Children's Online Privacy Protection Act (COPPA).
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How Rotary Is Creating Global Buy-In for Its Action Plan
Webinar Rewinds November 12, 2020This webinar looked at how Rotary is building momentum for their “Action Plan” by taking it to the streets — in multiple languages — and using it as both a road map and an animating force for the organization.
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Redefining Identity for the New Television Landscape
Partner Content November 12, 2020With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.
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Issues in Food Marketing
Conference Session Videos November 12, 2020In this video, a panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.
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Issues in Food Marketing
Event Recaps November 12, 2020A panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Conference Highlights November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Conference Session Videos November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Event Recaps November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Preview 2020-2021 State of Local Marketing Research
Event Recaps November 12, 2020Get a preview of findings from the 2020-2021 State of Local Marketing Report, including the framework and formula for assessing Local Marketing Maturity that is enabling some local partners to achieve 2x greater revenue growth than their peers.
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Privacy Issues for Advertisers: A Robust Conversation
Conference Session Videos November 12, 2020The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. In this video, a panel of legal experts discussed these challenges and ways to navigate them.
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Privacy Issues for Advertisers: A Robust Conversation
Event Recaps November 12, 2020The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. A panel of legal experts discussed these challenges and ways to navigate them.
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Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?
Webinar Rewinds November 12, 2020Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.
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U.S. Video Benchmarks Report — Fall 2020
Knowledge Partners November 12, 2020Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.
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Deceptive Advertising Practices: The Methods and Consequences
Conference Highlights November 11, 2020This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.
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